When I was checking links to my blog, I noticed that the page which used to show "blogs linking to scottmonty.com" with a variety of search terms such as blog mentions, tags and keywords - now was consolidated in a single page called reactions to ScottMonty.com.
As Technorati puts it,
The world has changed. This isn't just about blogs anymore. And to be of service to you, we have changed too...[users want] the 360 degree context of the Live Web - blogs of course, but also user-generated video, photos, podcasts, music, games and more.Hats off to Technorati for responding to change. But they way they went about it is what they really get credit for in my book: they listened to their customers. Power users and hobbyists alike, they collected feedback and incorporated it over the last 6 months in order to produce the streamlined experience they're offering today.
Technorati is an essential tool that any good social media practitioner should have at the ready. It allows you to see who is linking to your site and what they're saying about you - and now in more contexts that just blogs. A daily search of Technorati for your domain is all that it takes to keep these data on your radar. Just hop onto the site, perform a search, put those results in an RSS feed, and voila! You've got a daily update.
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