Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Over at Brand Autopsy, John Moore has created a marketing bracket in honor of the NCAA basketball tournament. His Marketing Bloggers Bracketology (PDF) squares off 64 marketing blogs against each other in four divisions.

After some hard-fought battles, we're down to the Final Four: Seth Godin vs. Church of the Customer and Creating Passionate Users vs. Marketing Profs Daily Fix. My picks for the remainder of the tournament look like this:

Seth Godin will squeak by Church of the Customer (I know Ben & Jackie are formidable as a team, but Seth made it this far alone, so I'm sure he can continue the pace). And Marketing Profs will fall to CPU, due in part to Kathy Sierra's latest news and, quite frankly, her completely intelligent approach.

That leaves us with Seth vs. Kathy. Oooh, that's a doozy. Does there have to be a winner? Can't we just say they're all winners and move on? No? Okay then, it's Seth. He gave us all of these books, plus Squidoo and lots of other market-y goodness. He must be doing something right.

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