[With apologies to George Costanza]
Over at Communications Overtones, Kami Huyse has a great post about the top 10 risks of corporate blogs. Very insightful.
A number of fears in her "unlikely" category have been expressed to me by a number of clients who have shunned my recommendations to start a blog. These include legal liabilities, violation of corporate privacy, regulatory issues and lawsuits. My usual response to this is: "that's all possible in the realm of email and was hotly debated when email was introduced to corporations."
This "fear" is usually a red herring for some other underlying reason(s). It could be that the CEO doesn't feel comfortable writing, or that no one on staff has time to write one, or that they simply don't understand the blogosphere.
Whatever the reason, it's our job as social media professionals to help them get over this fear and embrace the reality. It's coming along faster than they think.
Thanks to Brian Person for the link.
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