Like you needed to be convinced? PodcastingNews reports
that Edison Media Research is about to release a report on statistics related to podcast audience numbers, and it's good news. There's still a way to go, but it's reassuring to see the trends at play. Here are some quick takeaways:
- There is an 18% increase in audience growth over the last year: from 11% in 2006 to 13% in 2007
- Awareness of podcasting grew from 22% to 37% - that's 70% growth!
- But there is still difficulty with the term "podcasting," much like the term "blogging" before it
All ages, with - get this - more listeners in the 55+ range than the 18-24 rangeWell-to-do. Podcast users are twice as likely to have incomes over 100K and nearly twice as likely to have incomes between 75K and 100KPodcast users are twice as likely to have clicked on a banner adCheck out the release by PodcastingNews - it's got a much more in-depth analysis and summary than I'll provide here.
- The audience is a fairly even split: 49% female, 51% male
Props to CC Chapman for the Twittered link.
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