Well, I've finally taken the plunge with two of my blogs and purchased my own domain names, all in the name of branding. While the Blogger platform works for me, it's a pain having to tell contacts that my URL contains "dot blogspot dot com." To have your own domain really helps people remember your brand. Plus, it's kind of cool. There's an inherent problem, though.
Blogger (the new Blogger, that is) now allows you to use a custom domain for your site. I waited waited patiently for this after trying, but not quite having enough time to master WordPress. But a quick look at my Technorati rankings worries me. All of the inbound links that I've worked so hard (or not!) to encourage are stil associated with my old URL and I'm somewehre in the 2 million mark. Hopefully this is a temporary situation that will be resolved as the new domains become recognized. With any luck, a few pings is all it will take.
If not, then let this be a lesson to you: establish your domain name and your brand early, and build from there. It's no fun having to start over.
And if you'd like to do a guy a solid, please change any links you might currently have pointing to http://socialmediamarketing.blogspot.com to http://www.scottmonty.com. Thanks!