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Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor
 

Okay, so I'm a day early. I'm sure you won't mind.

This week, let's take a look at a video that has been making the rounds lately. Last week, AT&T made headlines with the decision to eliminate Cingular and brand everything as AT&T (oh, excuse me, at&t). Not a career-making move. Not by a long shot.

Even kids agree. According to Marc Brownstein, his 15 year-old son said of the decision:
"Dad, is that the stupidest thing thing you've ever heard? Why would anyone kill the Cingular name? It's cool! Who cares about AT&T? I don't! Whoever made that decision should be fired."

And as usual, when we find ourselves in doubt, we can turn to Stephen Colbert for certainty:

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