Friday Fun Video

The holidays are upon us! Where did the year go? As we begin to wrap up the year, I offer the "Goodwill" video from the Apple/PC commercial series. For the full series - which is an extraordinarily well done one - <a href="http://www.apple.com/getamac/ads/">check this out</a>.<br /><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/M0vMy4G4zKw"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/M0vMy4G4zKw" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

Friday Fun Video

The holidays are upon us! Where did the year go? As we begin to wrap up the year, I offer the "Goodwill" video from the Apple/PC...

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Friday Fun Video

This week's video features Sony being called out for having a flog (aka a fake blog) for their PSP. The site, alliwantforxmasisapsp.com (now offline), was not convincing at all - offers were too promotional in nature and Zipatoni, the agency responsible for the blog, was clearly noted on the domain registration page.<br /><br />When will companies learn? It's transparency and authenticity that matters in social media. In their rush to try to get something out that <span style="font-style: italic;">looks</span> like it's user-generated content, they're missing the basics. First, you need to connect with and understand consumers so that you've giving them something worthy of passing along. Otherwise, it's just a poorly planned promotion that demonstrates just how little you think of your customers.<br /><br /><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/bwdhg_whoKw"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/bwdhg_whoKw" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

Friday Fun Video

This week's video features Sony being called out for having a flog (aka a fake blog) for their PSP. The site, alliwantforxmasisapsp.com...

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Friday Fun Video

This week has been exceptionally busy with client travel. One of the benefits was traveling with a <a href="http://experience.douglasreynolds.com/">colleague</a> who introduced me to another excellent movie trailer. I'll do even better than sharing that one with you - I'll give you two for the price of one.<br /><br /><center><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/YRJLKYT4yUY"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/YRJLKYT4yUY" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br /><br /><BR><BR><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/2T5_0AGdFic"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2T5_0AGdFic" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></center>

Friday Fun Video

This week has been exceptionally busy with client travel. One of the benefits was traveling with a colleague who introduced me to another ...

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Friday Fun Video

It's been a while since I've gotten around to posting. My apologies. Things have been busy around the agency, which is a good thing.<br /><br />The pace of social media continues to blast ahead, with much attention being given to so-called "widgets." I use some in <a href="http://bakerstreetjournal.blogspot.com/">my personal blog</a>, but haven't contracted widgetosis here.<br /><br />With every Web 2.0 wannabe developing the next free gadget/widget/tool/site, I'm beginning to think that we're in a technology overload as we try to deal with information overload. There are so many options to choose from, simply because the economics are such that developers are able to create them.<br /><br />Which brings me to my point: just because we <span style="font-style: italic;">can </span>create something with lots of bells and whistles, doesn't mean that we <span style="font-style: italic;">should</span>. Innovative marketing tools and programs should be administered for a reason, not simply because they're the latest thing. Case in point:<br /><br /><center><embed src="http://www.ifilm.com/efp" quality="high" bgcolor="000000" name="efp" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" flashvars="flvbaseclip=2800723&" align="middle" height="355" width="425"><br /><a href="http://www.videosift.com/" border="0">Via: <em>VideoSift</em></a><center></center></center>

Friday Fun Video

It's been a while since I've gotten around to posting. My apologies. Things have been busy around the agency, which is a good thing....

Read more »