Social Media in the B2B World

I work at a BtoB agency (or B2B agency, if you prefer). As such, I've tried to take a B2B angle on social media marketing on this blog. It hasn't been easy all of the time, as the social media craze is really caught up in the B2C space. But whenever a cool widget, application or service is trumpeted, I always look for a creative way to apply it to the B2B space.

Well, I'm happy to say that it looks like this might be catching on. In the Marketing Today Blog, Peter DeLegge posted Social Media, Blogs, Message Boards...It's Not Just a B2C Thing. It's a great post that sums up everything I believe about social media in the B2B world. Here's a quick excerpt:

Whether marketers and PR professionals like it or not, the folks we market to can now have a real voice and we would do well to take this seriously. More than that, it no longer requires money and influence to be heard; it requires being at the right place with a message that resonates.

Amen to that, brother.