Scott Monty

On Corporate Blogging

Following on the tail of my previous entry, Social Media in a Highly Regulated Environment, I'd like to share Peter Delegge's <a href="http://marketingtoday.blogspot.com/2006/11/fifteen-rules-for-corporate-blogs.html">15 Rules for Corporate Blog</a><a href="http://marketingtoday.blogspot.com/2006/11/fifteen-rules-for-corporate-blogs.html">s</a>, as written on <a href="http://marketingtoday.blogspot.com/">Marketing Today</a>. If you'd like the full details for each line item, take a look at Peter's blog. <ol><li>Don’t treat corporate blogs like another corporate communications or marketing communications device, it’s significantly different.</li><li> Don’t blog without a solid, compelling case and proper resources.</li><li> Have solid executive backing before you blog.</li><li> Choose your bloggers carefully.</li><li> Authenticity is critical.</li><li> Thoroughly train your bloggers and require an internal blogging test period before a blogger is “certified.”</li><li> Assign a blog approver for each blog who has some degree of subject matter expertise, knowledge of company policies and public relations.</li><li> Don’t hide from the tough stuff. Be willing to admit mistakes.</li><li> Create a blog crisis communications plan.</li><li> Moderate blog comments.</li><li> Make your blog part of a communications plan – not the whole of it.</li><li> Monitor your corporate blogs.</li><li> Determine measures of effectiveness up front.</li><li> Consider that the blogosphere expects your blogs to be a marketing and PR mouthpiece. Always keep this in mind and prove them wrong.</li><li> Manage your brand online: monitor what people are saying about your brand online. [Jaffe Juice has <a style="font-weight: bold;" href="http://www.jaffejuice.com/2006/08/23_things_every.html">a good summary</a> of what to monitor - ed.] </li></ol> And here I'll add the following: <continued> 16. If you're going to start a corporate blog, be ready to stick it out - <a href="http://www.micropersuasion.com/2006/11/the_long_tail_t.html">stay in it for the long haul and be patient in waiting for results</a>. If you'd like to add something that hasn't been covered above, I'd appreciate the input. </continued>

On Corporate Blogging

Following on the tail of my previous entry, Social Media in a Highly Regulated Environment, I'd like to share Peter Delegge's 15 Rul...

Social Media in a Highly Regulated Environment

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/4564/341154559726763/1600/Shackles.jpg"><img alt="" border="0" src="http://photos1.blogger.com/blogger2/4564/341154559726763/200/Shackles.jpg" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 145px; height: 152px;" /></a>One of the sessions at the recent <a href="http://www.sncr.org/">SCNR</a> inaugural Research Symposium concerned corporate blogging - great topic for a B2B blogger, no? Since I've covered the symposium in another posting, I'll focus here on a question I asked the panel. <blockquote>Can blogging - or any type of social media - be supported in a highly regulated industry, such as pharma?</blockquote>It's a question I've been grappling with as I've presented the concept of blogging and podcasting to one of my clients in the biopharma space. It's a fundamental question that gets to the core of the value of social media. That is, if you'd like to start a blog and your company requires a high level of involvement from the legal department, your blog is going to sound more like a corporate communications piece and will be less authentic - thus negating the very reason for having a blog. First things first: according to <a href="http://bernaisesource.blog.com/1110888/">Christopher Barger</a>, IBM's Blogger-in-Chief, companies need to realize that social media is happening around them whether they like it or not. Acknowledge it. At the very least, monitor what's being said. And if you can, participate. And that requires having a good <a href="http://www.ibm.com/blogs/zz/en/guidelines.html">corporate blogging policy</a>. Okay, fine. "IBM isn't a pharma company," you say. But it's a company that has many stakeholders. According to a recent MedAd News article <a href="http://www.pharmalive.com/magazines/medad/view.cfm?articleid=3686">Lost in the Blog</a>, "People are talking, and the pharmaceutical industry needs to get in on the conversation." There are numerous blogs about pharma companies, but I'm not aware of a single one by a pharma company. If one jumps in, the only question is what the FDA will allow. The agency has been watching the space and will undoubtedly crack down when a company steps over the line. The fact that no corporate blogging is happening in pharma is probably because pharma is a conservative industry which is understandably concerned about lawsuits and regulatory hammers coming down. As with any regulated industry, pharma is used to a push-marketing style. But this simply won't be sustainable as a strategy in the future. With consumers being more in control of conversations and messages, the rules have changed. So, if blogging isn't the answer, then perhaps a sponsored community is. GSK, Lilly, Pfizer and others have established communities around diseases that their drugs address. Let's face it: blogging isn't for everyone. MarketingEdge's most recent podcast <a href="http://providentpartners.blogspot.com/2006/11/great-blog-debate.html">The Great Blog Debate</a> is an excellent (dare I say "great"?) discussion about when companies should blog - or not. It's worth a listen. And the ANA Marketing Maestros' entry <a href="http://ana.blogs.com/maestros/2006/09/b2b_blogs_more_.html">B2B Blogs More Important than Ever</a> contends <blockquote>While you may not be ready to start your own blog, you better now become cognizant of what others are saying about your company, your products, and how your serve your customers. Your business life might just depend on it. </blockquote>

Social Media in a Highly Regulated Environment

One of the sessions at the recent SCNR inaugural Research Symposium concerned corporate blogging - great topic for a B2B blogger, no? Since...

Take Your Technology To Work Day, Part 2: Blogging

In <a href="http://socialmediamarketing.blogspot.com/2006/10/take-your-technology-to-work-day-part-1.html">Part 1</a> of this series, I wrote about some unique business uses of the iPod. Today, I'd like to share a rather unconventional use of a blog in a business setting. A few weeks ago, we were invited to present a final pitch with a large national client. We diligently undertook our usual thorough approach on research, strategy, creative and media. We had some great thinking and concepts to share. But the prospect gave us a real chance to shine when they included this question in the prep materials for the pitch:<blockquote>What's one thing we haven't asked you that you can tell us about yourself?</blockquote>While some agencies might talk about awards, or present previous campaign materials that they're proud of but which may not apply to the core presentation, we chose a different direction. We wanted them to get to know us as people - the people who would be running the account. We also wanted them to get a feel for our approach to new media/social media. So we created a pitch blog. Yes, that's right, I coined a term. I'll say it again: a pitch blog. The blog postings captured our thinking from the time we heard about the opportunity, to summaries of some primary source interviews and research, to thoughts on strategy within their industry. It culminated with a short video we shot around the office in a casual setting. The sidebar was set up to really showcase our individuality and quirkiness. Here's a quick rundown of what we created: - A donut survey powered by <a href="http://www.slide.com/">Slide.com</a>. ("Donuts - is there anything they can't do?") <center><div><embed quality="high" flashvars="site=widget-de.slide.com&channel=72057594044978654&cy=ms&il=1" src="http://widget-de.slide.com/widgets/slideticker.swf" salign="l" wmode="transparent" scale="noscale" name="flashticker" align="middle" height="175" width="150"></div></center> - An <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://h1.ripway.com/wsmonty/itunes_icon.gif"><img alt="" border="0" src="http://h1.ripway.com/wsmonty/itunes_icon.gif" style="cursor: pointer; width: 17px; height: 17px;" /></a><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewIMix?id">iTunes mix</a> of our favorite songs. - A plug-in of <a href="http://www.youtube.com/view_play_list?p=735885D8650BB98B">our favorite YouTube videos</a>. Here's mine: <center><object height="250" width="300"><param name="movie" value="http://www.youtube.com/v/tdhFtDbGJQ0"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/tdhFtDbGJQ0" type="application/x-shockwave-flash" wmode="transparent" height="250" width="300"></object></center> - A <a href="http://www.meebo.com/">Meebo</a> plugin that allows the prospect to IM me with any immediate question or feedback <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/4564/341154559726763/1600/batphone.jpg"><img alt="" border="0" src="http://photos1.blogger.com/blogger2/4564/341154559726763/200/batphone.jpg" style="cursor: pointer;" /></a> - A <a href="http://www.gapingvoid.com/">Gaping Void</a> widget with the cartoon of the day <center><script src="http://www.gapingvoid.com/widget/widget.php?filter=y&size=200" type="text/javascript"></script></center> - A link to a custom-built <a href="http://del.icio.us/">del.icio.us</a> page with articles of importance to their business, tagged by the agency I should probably pause for a moment to let you know that we won the account. They were impressed with our approach, thinking and hard work. The blog may have had something to do with it, too. Next up in Part 3: what to do now that the pitch is over.

Take Your Technology To Work Day, Part 2: Blogging

In Part 1 of this series, I wrote about some unique business uses of the iPod. Today, I'd like to share a rather unconventional use of...

Video Web Conferencing Got You Down?

Yeah, me too. We recently participated in a pitch in which one of the participants was participating via conference call. The PPT file was a large one, and it contained embedded video which was too large to stream over the Web. We couldn't easily change the files to run on a Windows laptop and WebEx, and because of glitches with between WebEx and the Mac OS, we couldn't simply run our standard Web conferencing solution. And since this was a pitch, we wanted to make sure that we controlled the presentation at our own pace, so we didn't want to send the presentation on CD ahead of time. While we were thinking through various solutions (one was to run the PPT without the videos, then cut to the Web, where we could view them on YouTube - this was quickly discarded, as is presupposed connectivity, required smaller (or lower quality) videos, and meant that our files would be in the public domain) I said "We need a solution that allows us to stream videos over the Web as part of a conferencing package. The technology just isn't there yet." That was then (a month ago). This is now (don't you love the speed of innovation in Web 2.0?). TechCrunch featured <a href="http://www.techcrunch.com/2006/11/10/1videoconference-free-open-source-web-conferencing-for-your-domain/">1videoConference: Free Open Source Web Conferencing</a>. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.techcrunch.com/2006/11/10/1videoconference-free-open-source-web-conferencing-for-your-domain/"><img alt="" border="0" src="http://photos1.blogger.com/blogger2/4564/341154559726763/320/vidconflogo.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a> While it's still in alpha mode (that's right, hasn't even gotten to beta yet), all eyes are going to be on this one. With a little code you put on your Web site, it allows users to participate in video, voice and text chat and screen sharing Web conferencing. It's the future of video conferencing.

Video Web Conferencing Got You Down?

Yeah, me too. We recently participated in a pitch in which one of the participants was participating via conference call. The PPT file was a...

Friday Fun Video

This week in Friday Fun Video, before we get to the fun part, I need to share some information about online video advertising with you. According to <a href="http://www.emarketer.com/Article.aspx?1004251">emarketer</a>, online video advertising is on the verge of a boom. In 2006, spending will reach $410 million, at 82% jump over 2005 numbers. And by 2010, you're looking at about $3 billion in online video advertising spending. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/4564/341154559726763/1600/Online_video_ad_spend.gif"><img alt="" border="0" src="http://photos1.blogger.com/blogger2/4564/341154559726763/320/Online_video_ad_spend.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a> (This link was made possible by <a href="http://www.blogwriteforceos.com/blogwrite/2006/11/online_video_ad.html">Debbie Weil</a>, via <a href="http://www.paulgillin.com/2006/11/good-reading.html">Paul Gillin</a>) And now, on with the show... As a colleague wrote when he forwarded this video, "if you don''t laugh at this, you have no soul." <center><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/5P6UU6m3cqk"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/5P6UU6m3cqk" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

Friday Fun Video

This week in Friday Fun Video, before we get to the fun part, I need to share some information about online video advertising with you. Acco...

Research + Entertainment = Wildly Successful Campaign

A couple of months ago, I touted <a href="http://socialmediamarketing.blogspot.com/2006/09/mind-blowing-new-advertising-model.html">entertainment value as being the key driver</a> behind the success of some of the most popular viral videos. It turns out that one of those campaigns, <a href="http://www.shaveeverywhere.com/">Shave Everywhere</a> from Philips Norelco has the stats to prove it. In its live coverage from the Ad:Tech conference, Promo says that <a href="http://promomagazine.com/interactivemarketing/news/liveadtech_wom_110806/">Humor, then WOM Drive Successful Norelco Launch</a>. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ShaveEverywhere.com"><img alt="" border="0" src="http://promomagazine.com/images/newsletter/norelco.carrot.jpeg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px;" /></a> With less than $1 million for their budget, Philips created a video on a dedicated Web site to generate awareness, achieve sales goals and generate buzz that could be measured and quantified. The results are impressive: <ul><li>313,675 unique visitors the first week</li><li>613,632 unique visitors the second week</li><li>1.7 million visits total</li><li>31% pass-along rate</li><li>Sales reached 300% over an already "lofty" goal</li><li>Over 500 blogs featured the video</li></ul>More impressive than the results are the methods undertaken in determining the approach. This was not simply lightning in a bottle - it was deliberately researched and planned. <blockquote>"We had a lot of pushback, was this right for the brand?" [brand manager Zdenek C.] Kratky said. "[But] we knew that the media spin alone wasn't going to get us what we wanted." </blockquote>The company performed consumer research and pre-testing, which helped guide the decision. <blockquote>"That's where the miracle happened," Kratky said of the consumer research, "when you spend more time with the consumer than you do in the conference room."</blockquote> Lest you think I've abandoned my core focus here - B2B - these principles should apply for any campaign, whether it's B2C or B2B. Audience research, testing and feedback are important factors if you aren't completely familiar with your audience. It can save you a lot of embarrassment and can drive some very impressive results. <blockquote></blockquote>

Research + Entertainment = Wildly Successful Campaign

A couple of months ago, I touted entertainment value as being the key driver behind the success of some of the most popular viral videos. I...

Social Media in the B2B World

I work at a BtoB agency (or B2B agency, if you prefer). As such, I've tried to take a B2B angle on social media marketing on this blog. It hasn't been easy all of the time, as the social media craze is really caught up in the B2C space. But whenever a cool widget, application or service is trumpeted, I always look for a creative way to apply it to the B2B space. Well, I'm happy to say that it looks like this might be catching on. In the <a href="http://www.marketingtoday.com/blog/blog.htm">Marketing Today Blog</a>, Peter DeLegge posted <a href="http://marketingtoday.blogspot.com/2006/11/social-media-blogs-message-boardsits.html">Social Media, Blogs, Message Boards...It's Not Just a B2C Thing</a>. It's a great post that sums up everything I believe about social media in the B2B world. Here's a quick excerpt: <blockquote>Whether marketers and PR professionals like it or not, the folks we market to can now have a real voice and we would do well to take this seriously. More than that, it no longer requires money and influence to be heard; it requires being at the right place with a message that resonates.</blockquote>Amen to that, brother.

Social Media in the B2B World

I work at a BtoB agency (or B2B agency, if you prefer). As such, I've tried to take a B2B angle on social media marketing on this blog....

Mobile Social Media Marketing

What could be more social than a phone? It's built specifically to empower communication over distances. It's a natural fit then, that social media marketing should find its way to the phone. I'm talking about YouTube going mobile. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://youtube.com/img/logo_tagline_sm.gif"><img alt="" border="0" src="http://youtube.com/img/logo_tagline_sm.gif" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 221px; height: 42px;" /></a>On November 2, <a href="http://www.techcrunch.com/2006/11/02/youtube-going-mobile-in-14-months/">TechCrunch</a> picked up on an AdAge article that stated YouTube would be mobile within the next 14 months. They correctly assumed that the unveiling would occur sooner - though not as soon as this. The November 7 Wall Street Journal carried <a href="http://online.wsj.com/article/SB116294949888616492-search.html?KEYWORDS=verizon+youtube&COLLECTION=wsjie/6month">an article about a deal between Verizon Wireless and YouTube</a> which will allow Verizon's customers to view videos from the user generated media leader. This is a huge stroke of luck for advertisers. Traditionally, the mobile market has been nearly impossible to advertise on. It's pretty much a closed system, controlled by the service providers and giving marketers no direct access to customers. With the advent of YouTube videos being available through Verizon Wireless, it's a gold mine of opportunity for those savvy enough to pull it off. Let's not forget that, even though anyone can post a video on YouTube, it still takes that special something to make it into the <a href="http://youtube.com/browse?s=mp">most popular videos</a>. While authenticity counts, so does entertainment value. And sometimes, there's no telling what the public will engage with. It's quite fitting then, as reported by <a href="http://www.toprankblog.com/2006/11/youtube-named-time-invention-of-the-year/">Online Marketing Blog</a> that YouTube was named TIME's <a href="http://www.time.com/time/2006/techguide/bestinventions/inventions/youtube.html">2006 Invention of the Year</a>.

Mobile Social Media Marketing

What could be more social than a phone? It's built specifically to empower communication over distances. It's a natural fit then, t...

Ethics in Blogging

With all of the recent flaps about flogs (<a href="http://blog.holtz.com/index.php/weblog/edelman_admits_to_two_more_flogs/"></a><a href="http://www.adrants.com/2006/10/following-walmart-mcdonalds-caught-with-f.php">McDonald's</a> and <a href="http://blog.holtz.com/index.php/weblog/edelmans_womma_membership_under_review/">Wal-Mart</a> to name two), it seems to be the perfect time to take a look at <a href="http://www.womma.org/blogger/">WOMMA's ethical principles</a> for marketer-blogger interaction: <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.womma.org/art/home_logo.gif"><img alt="" border="0" src="http://www.womma.org/art/home_logo.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 246px; height: 72px;" /></a> <h2 style="margin: 0pt 0pt 20px; padding: 0pt; text-align: center; font-size: 16px;">10 Principles for Ethical Contact by Marketers </h2><ol><li>I will always be truthful and will never knowingly relay false information. I will never ask someone else to deceive bloggers for me.</li><li>I will fully disclose who I am and who I work for (my identity and affiliations) from the very first encounter when communicating with bloggers or commenting on blogs.</li><li>I will never take action contrary to the boundaries set by bloggers. I will respect all community guidelines regarding posting messages and comments.</li><li>I will never ask bloggers to lie for me.</li><li>I will use extreme care when communicating with minors or blogs intended to be read by minors.</li><li>I will not manipulate advertising or affiliate programs to impact blogger income.</li><li>I will not use automated systems for posting comments or distributing information.</li><li>I understand that compensating bloggers may give the appearance of a conflict of interest, and I will therefore fully disclose any and all compensation or incentives.</li><li>I understand that if I send bloggers products for review, they are not obligated to comment on them. Bloggers can return products at their own discretion.</li><li>If bloggers write about products I send them, I will proactively ask them to disclose the products’ source.</li></ol>So there you have it. It's pretty much common sense. The problem is, common sense isn't all that common any longer.

Ethics in Blogging

With all of the recent flaps about flogs ( McDonald's and Wal-Mart to name two), it seems to be the perfect time to take a look at WOM...

Check Your Online Budgets Now

According to a post <a href="http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=061102">by the Center for Media Research</a>, Omniture has developed a white paper that predicts the near future of BtoB marketing turning more significantly toward online. Omniture asserts that in order to take advantage of the Web 2.0 environment, businesses not only need to embrace the trend, but need to be ahead of the curve. According to the report and the Direct Marketing Association: <blockquote>"By 2008 online marketing efforts will be the dominant media for business-to-business initiatives. Traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts. A Forrester Research study in 2005 indicated that by 2008, online marketing will be more ubiquitous than anything except in-person events (including sales calls)."</blockquote>When you consider that 45% of B2B decision makers spend 5 or more hours a week online researching products, according to the CMO Council & KnowledgeStorm, it follows naturally that more budget should be spent on online marketing to this group. Consider the challenges: <table class="text" border="1" cellpadding="0" cellspacing="1"><tbody><tr><td colspan="2" valign="top"> Top B2B Marketing Challenges </td> </tr> <tr> <td valign="top"> Challenge </td> <td valign="top"> % of Respondents </td> </tr> <tr> <td valign="top"> Reaching decision makers </td> <td valign="top"> 63% </td> </tr> <tr> <td valign="top"> Deepening relationships with customers </td> <td valign="top"> 63 </td> </tr> <tr> <td valign="top"> Measuring marketing results </td> <td valign="top"> 57 </td> </tr> <tr> <td valign="top"> Generating more leads </td> <td valign="top"> 56 </td> </tr> <tr> <td valign="top"> Improving lead quality </td> <td valign="top"> 52 </td> </tr> <tr> <td valign="top"> Increasing product awareness </td> <td valign="top"> 52 </td> </tr> <tr> <td valign="top"> Developing brand awareness </td> <td valign="top"> 49 </td> </tr> <tr> <td colspan="2" valign="top"> Source: Omniture Online Marketing Guide, 2006 </td></tr></tbody></table> One way around the perennial challenge of getting in front of the right executives for lead generation and better relationship marketing is targeted niche material online that speaks directly to their needs. Take a look at trends in marketing tactics from the last two years versus what is predicted for one year from now: <table style="width: 411px; height: 372px;" class="text" border="1" cellpadding="0" cellspacing="1"><tbody><tr><td colspan="3" valign="top"> B2B Marketing Tactic Trends (% of respondents) </td> </tr> <tr> <td valign="top"> Tactic </td> <td valign="top"> Used in 2004/05 </td> <td valign="top"> Expect to use in 2008 </td> </tr> <tr> <td valign="top"> In-person events </td> <td valign="top"> 60.2% </td> <td valign="top"> 60.8% </td> </tr> <tr> <td valign="top"> Direct mail </td> <td valign="top"> 56.2 </td> <td valign="top"> 48.7 </td> </tr> <tr> <td valign="top"> Online marketing </td> <td valign="top"> 48.7 </td> <td valign="top"> 54.6 </td> </tr> <tr> <td valign="top"> Newspapers </td> <td valign="top"> 46.9 </td> <td valign="top"> 35.6 </td> </tr> <tr> <td valign="top"> Custom publications </td> <td valign="top"> 45.8 </td> <td valign="top"> 44.1 </td> </tr> <tr> <td valign="top"> Industry specific/trade magazines </td> <td valign="top"> 45.4 </td> <td valign="top"> 48.3 </td> </tr> <tr> <td valign="top"> Printed newsletters </td> <td valign="top"> 43.5 </td> <td valign="top"> 35.1 </td> </tr> <tr> <td valign="top"> TV </td> <td valign="top"> 41.4 </td> <td valign="top"> 44.1 </td> </tr> <tr> <td valign="top"> General business magazines </td> <td valign="top"> 41.3 </td> <td valign="top"> 38.6 </td> </tr> <tr> <td valign="top"> Public relations </td> <td valign="top"> 37.7 </td> <td valign="top"> 41.6 </td> </tr> <tr> <td valign="top"> Radio </td> <td valign="top"> 35.3 </td> <td valign="top"> 33.0 </td> </tr> <tr> <td valign="top"> Printed directories </td> <td valign="top"> 26.8 </td> <td valign="top"> 24.8 </td> </tr> <tr> <td colspan="3" valign="top"> Source: Omniture Online Marketing Guide, 2006 </td></tr></tbody></table> Now is the time to begin building best practices in online marketing tactics. Be it new media, "traditional" online strategy, or some mix, it's important now more than ever to <strike>embrace</strike> lead with these options.

Check Your Online Budgets Now

According to a post by the Center for Media Research , Omniture has developed a white paper that predicts the near future of BtoB marketing ...

Scott Monty - Strategic Communications & Leadership Advisor