
#1 - PR and Blogging – A Love Story or Peaceful Coexistence
Covered by Dan Greenfield, VP of Corporate Communications at Earthlink -Bernaisesource
#2 – Blogging and the “new influencers”
As seen by Eric Kintz, VP of Global Marketing Strategy at Hewlett-Packard - Marketing Excellence
#3 – The role of blogging in the changing world of advertising
From the perspective of Will Waugh, Senior Director of Communications at ANA - Marketing Maestros
#4 – The role of blogging as part of an integrated web strategy
With a view from David Charbuck, VP of Global Web Marketing at Lenovo - Charbuck
#5 – Drive Harmony in Conversational Touchpoints
The opinion of Peter Blackshaw, CMO, Neilsen Buzz Metrics - Consumer Generated Media
#6 - Creativity, Innovation + Blogging
As host, David Armano, VP at Digitas gets to go last, with some sub-points on the usefulness of blogs:
- Instant feedback from a qualified network of peers
- A digital journal, scrapbook and sketchpad
- The ultimate marketing and brand challenge
Post a Comment