An article in Fortune makes the case that GooTube is in good shape, no matter what happens to he broadcast TV market:

Sure, all you can see on YouTube right now are relatively short, low-resolution clips, but if you imagine a day when we have much fatter digital pipes into the home, you realize that "feeds" Ã la the YouTube model are a much better and more gratifying way to consume video than the cumbersome video-downloading services operated by Apple Computer , Amazon.com and others.With regard to the lawsuit claim, evidently YouTube is in good shape. Just before the deal was made with Google, three of the four major music companies struck a deal for a stake in YouTube. They stand to gain $50 million from the deal, which effectively shields YouTube from lawsuits.
Even if the future takes a while to get here, Goo-Tube wins. Google's interest in the video-sharing site has a lot to do with its belief in the staying power of conventional broadcast television and cable. YouTube gives Google a platform where TV advertisers can test and tailor campaigns.
Post a Comment