Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

The San Antonio Express-News Business section has picked up on the wave of Web 2.0 activity. A quote from the article that we already know here: "Social media are a huge opportunity for business."

Some Web 2.0 stats from the Pew Internet & American Life Project survey covered in the article:

Percentage of Internet users who have done this Web 2.0 activity:

34%: Used the Internet to get photos developed or display photos.

30%: Rated a product, service or person using an online rating system.

27%: Shared files from their own computer with others online.

26%: Shared something online that they created themselves, such as artwork, photos or videos.

18%: Taken material found online — like songs, text or images — and remixed it into their own artistic creation.

14%: Created or worked on their own Web page.

13%: Created or worked on Web pages or blogs for others, including friends, groups they belong to, or for work.

11%: Used online social or professional networking sites like Friendster or LinkedIn.

8%: Created or worked on online journal or blog.

These numbers are really remarkable, because just 2 years ago, they were probably about half this size. I would hazard a guess that in the next year, we'll see an explosion in the above, with more consideration being given to these entities in the BtoB space.

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