Better late than really late. Five months later, Coca-Cola has finally decided to embrace the Diet Coke & Mentos craze. If you recall, the original video was embraced by Mentos, but Coca-Cola distanced itself from the viral video and wanted no part in it.
This time, Coca-Cola has sponsored the EepyBird guys and is challenging viewers to submit their own videos of zany concoctions of Diet Coke and God knows what else. Coke. It's the real thing!