Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

They say imitation is the highest form of flattery. Am I blushing yet?

Todd Defren of PR Squared fame picked up on my mention of Trailfire and went one step further: he created an awesome trail on the Social Media Press Release. Prepare to be enlightened about the SMPR.

If you had any doubts about the power or functionality of Trailfire, this should set your mind at ease. This is an incredibly powerful tool with some rich B2B potential.

Now, rather than relying on a paragraph full of links that readers might click indiscriminantly (if at all), you can bring prospects, clients, employees, readers, etc. on a guided tour through sites of interest while telling them a story about why each page is important.

Being able to lead your audience in a stepwise fashion while creating context around each page is a huge deal. The ability of Trailfire to personalize this experience, as if the trail owner is communicating directly with the reader, cannot be overstated.

The only improvement I would like to see is some degree of feedback aside from the mail icon in each trail mark. If a reader could IM the author or comment on a trail mark, this could lead to more converations rather than commentary.

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