Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

AOL cancelled the world premiere of the newest 'Weird Al' video, "White & Nerdy," claiming that the video had already been leaked online.

'Weird Al' Yankovic writes on his MySpace page:
Apparently, the video has already leaked online, and AOL doesn't feel comfortable doing a "World Premiere" promotion for a video that a number of people have seen already. Anyway, it's really a bummer... it would have been great promotion for the album...
Why rely on a deal with AOL? Let YouTube do the work for you! Posted on September 18, it already has over 822,000 views as of September 24, and 5,575 comments. 3i makes a great point: "The pre-release of the video actually affords AOL a chance to get into the social media space proactively and bring the community something additional of value. Unexpected? Yes. But not insurmountable if you’re thinking 2.0."

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