Scott Monty - Executive Coach, Advisor, Speaker

Scott Monty - Executive Coach, Advisor, Speaker

Great post from PodcastingTricks.com about what Starbucks needs to learn in the podcasting business.

It really is about content. Without good content, you've got nothing. Good content/good marketing, boiled down to its essential component, is just storytelling.

Here's a neat little poster of some of Seth Godin's blog posting What Every Good Marketer Knows. Relevant to this post are:
  • Good marketers tell a story
  • Effective stories match the worldview of the people you are telling the story to
  • Reminding the consumer of a story they know and trust is a powerful shortcut

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