Scott Monty

Scott Monty

Great post from about what Starbucks needs to learn in the podcasting business.

It really is about content. Without good content, you've got nothing. Good content/good marketing, boiled down to its essential component, is just storytelling.

Here's a neat little poster of some of Seth Godin's blog posting What Every Good Marketer Knows. Relevant to this post are:
  • Good marketers tell a story
  • Effective stories match the worldview of the people you are telling the story to
  • Reminding the consumer of a story they know and trust is a powerful shortcut

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