My Agency Can MOO, Can You?

I work at a full-service agency that still has quite a bit of business in the print space. Which is why I was delighted to read this Techcrunch post.

A company called MOO announced that they can "Flickrize" business cards - that is, turn your Flickr photos into thick, glossy, mini-size business cards. This is a really smart move - Flickr has a wide following (demonstrated by the 1.2 million photos that were tagged in the 24 hours following the announcement of geotagging) and there's actually a revenue model behind this service.

For a small agency or the solo practitioner without a big budget for new business pitches, this could be a unique leave-behind. Simply upload your creative to your Flickr account and use teh MOO interface. For 20 bucks, you can supply your audience with 100 cards of interesting, relevant and customized information in an easy-to-pass-along format.

Along with another technology that I'll blog about tomorrow, this is a simple, yet powerful way to build awareness of your company's brand after you've left the building.