Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

An interesting piece this morning on MediaPost: it seems that YouTube has scooped all of the major media outlets with a 10-minute video about Lockheed Martin shafting the Coast Guard with some security-lax patrol boats.

Evidently, the Lockheed employee went to the mainstream media - 75 reporters at different newspapers - and none of them was interested in the story. So he went to YouTube and uploaded the video on August 3; it has been viewed nearly 70,000 times as of this time.

Consequently, the Washington Post and NPR picked up the story. This is a great example of how the Web - the blogosphere and vlogosphere - are driving traditional media. Even ABC acknowledged the power of this medium, noting that this is "further evidence that the Internet has given the average person a way to be heard."

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