Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

As social media continues its march toward mainstream, one of the biggest problems is that we continue to be awash in data, information and updates. Feedreaders were meant to solve this problem. But if you're anything like me, you've got a number of RSS feeds to track in your feedreader.

Online Marketing announced that there is a new Marketing and Advertising Blog Network with a single RSS feed. That means you can go to one consolidated place to see updates from some of your must-read blogs.

Similarly, del.icio.us has started experimenting with tag bundles - a sensible way to group those tags that seem to be growing out of control.

Strange, isn't it? At the point where we've moved to such customized, niche sites with specific information and micro audiences, we're realizing that the fragmentation might be too much for the human brain to handle. The needle seems to be moving - ever so slightly - in the direction of mass marketing.

Now that online marketers are using the word "network," it seems that conversations about advertising are more appropriate than ever...

Updated at 11:05 a.m.: See? It didn't take long.

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