The ReSultS Are In

As part of its article last week Marketing Reality Check: Blogs, Podcasts and RSS, Advertising Age surveyed readers on their thoughts on timing.

In RSS, Podcasts are Worthwhile Investments, AdAge reports that 63% of respondents think that "marketers need to jump on the new-media bandwagon now, even though Americans aren't commonly using technologies such as RSS and podcasting."

So, even though a small minority of the public listens to podcasts (8%) and an even smaller percentage uses RSS (5%), the call is clear: marketers need to be ahead of the curve, but still need to serve the portion of the audience that requires the more "traditional" media.