Advertising in Social Media

The ad:tech Chicago conference had a great session entitled Social Media: The Dynamics of the Genre and the Opportunities for Marketers.

It was presented as a Q&A, with the questions as follows:

• Is social networking something advertisers can ignore?

• Is social networking a fad or an enduring behavior?

• Are the social networks safe places for advertisers?
• The "secret sauce" in MySpace is the respect for users
• The key to polite behavior is the balance between intimacy and intrusiveness.
• Intrusiveness in the wrong context creates negative effect towards brand.

• How do advertisers deal with the social networking environment?

Very carefully.

Fact: This year, $280M will be spent on social networking sites, mostly creating profiles.