
An interesting piece this morning on MediaPost : it seems that YouTube has scooped all of the major media outlets with a 10-minute video a...
An interesting piece this morning on MediaPost : it seems that YouTube has scooped all of the major media outlets with a 10-minute video a...
I just finished participating in a hosted conference call with Phil Hollows, CEO of FeedBlitz . I've been using FeedBlitz on my blogs ...
Over at ExperienceCurve , Karl Long blogs about 3 rules for managing viral marketing . He states "If you are responsible for the creat...
As part of its article last week Marketing Reality Check: Blogs, Podcasts and RSS , Advertising Age surveyed readers on their thoughts on ti...
Well, that didn't take long. I just blogged on advertising in social networking sites last week, saying that any marketing in sites li...
One of the most prevalent tools at the disposal of marketers today is also one of the most poorly understood. The RS in RSS supposedly sta...
As the development of marketing technology continues at a breakneck pace, it's helpful for the industry to maintain consistency in terms...
Every good blog needs a 'regular feature' that its readers can anticipate. We're going to post a humorous video clip every Frid...
AdWeek reports that Agency.com removed themselves from the Subway pitch, supposedly because they " reached the finals of a pitch for ...
WillVideoForFood has done a quick manifesto on their site: The Seven Deadly Sins of Viral Video No mention of Agency.com, but the Smirnoff...
In his posting, The Real Reason to Podcast on the MarketingProfs blog, John Jantsch of Duct Tape Marketing notes that in the small busines...
Social media is necessarily amorphous - some of its principles fall under the subject of public relations, while others fit within advertisi...
Topaz Partners note that there's big money in social media . With MySpace getting half a billion dollars, Facebook holding out for more,...
Richard Edelman comments on some excerpts from his an excellent piece for the annual Edelman Trust Barometer brochure. In it he notes the...
As social media continues its march toward mainstream, one of the biggest problems is that we continue to be awash in data, information and ...
Great list of top blogs about marketing from MarketingSherpa . It seems that these days, it's becoming fairly ubiquitous. Best Podcast...
MarketingSherpa provides some great insights and tips on podcasting . At this point, this should be our bible. The link may not be permanen...
A little glimpse into how YouTube plans to make money... From the Wall Street Journal : YouTube Inc. is expanding the type of advertisements...
Four things to remember about social media: Success in social media = engagement + authenticity x audience reach. Look for the riches in the...
In a nod to the increasing personalization of - well, everything - NBC has filed a trademark for "TV for Me." While it remains to...
According to Influential Interactive Marketing , as of Monday, August 21st, 2006, S ocial Media Optimization (SMO) is now a term in Wikiped...
No doubt you agree that a rap song is probably the best musical accompaniment for a malt beverage commercial. But preppies? Smirnoff Raw Te...
Or so you may have heard a client utter. As an agency, we are expected to present a range of choices for our clients, giving them our exper...
The ad:tech Chicago conference had a great session entitled Social Media: The Dynamics of the Genre and the Opportunities for Marketers . ...
As the old marketing models move aside, marketers need to increasingly put themselves at risk, on behalf of clients and on behalf of their a...
You know that social media is an accepted marketing channel when there is talk of optimizing it - see the Introduction to Social Media Optim...