When I first started writing this blog, it was focused on social media in the b-to-b space. I was working at a B2B agency at the time so it made sense, plus I saw a lot of potential.
Fast forward to today. I've broadened the focus of the blog (sacrilege!) but I've probably become better known for offering perspectives on the tools and my level of knowledge in general (or you tell me what I'm known for). But occasionally I dabble back into business-to-business applications, because there are some worthy examples and that market is finally starting to catch up.
Which makes a perfect segue to refer to a conference at which I'll be speaking in Boston next month: the Marketing Profs Business to Business Forum 2008. There are going to be some heavy hitters there, talking about all sorts of marketing in the b-to-b space:
- Marketing Profs own Roy Young and Ann Handley will be there;
- Valeria Maltoni, that Conversation Agent, will talk about making your site engaging for your customers;
- My colleague Greg Verdino will walk everyone through the essence behind how to stay current with trends to support your business acumen;
- Boston's own Chris Brogan will talk about social media and sales leads;
- The inimitable David Meerman Scott will give one of his famous keynotes;
- I'll be on a panel with Lewis Green and Robin Carey moderated by Paul Dunay titled "Is Social Media Harder for B2B vs. B2C?"
This is but a small sampling of the entire conference. Take a look at
the conference web page and see what you think. And since you're a faithful subscriber to my blog (you
have subscribed for free, right?), let me offer you something in return: if you sign up to attend this blockbuster conference and submit the code
ESPK08, you can get
$200 off the price of registration - make it
$350 off if you register before May 19.
I hope you'll take the opportunity to avail yourself of some of the best current thinking on this subject today and consider attending. If you do show up, please introduce yourself, as I'd be delighted to meet you.
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Chip Griffin is a visionary. He keeps churning out start-ups that are simple in concept, yet elegant in execution. Custom Scoop was an idea whose time had come - a new media clipping service, catching the best in blog and podcast content; and Cork & Knife is a e-magazine for foodies. That appeals to my inner diner.
Yesterday, he launched his latest - Media Bullseye. Put briefly, Chip publishes it "to provide media, public relations, and marketing professionals with news and commentary about the modern communications landscape." But the cool part is that it combines video, audio, feature commentary and aggregated content, presenting it all in one slick interface. And naturally, it's completely RSS-able. It's definitely worth checking out.
And here's Chip himself to tell you about his vision.
I'm honored to be
one of the early contributors to the site. Joining other social media greats like Chris Brogan and Chris Thilk is an honor (I'm lucky I got in, seeing as my given name isn't Chris). We'll see if I can turn this into a regular feature.
What do you think? Is this an idea whose time has come? Any suggestions for Chip?
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If you don't know Chris Brogan yet, where have you been? Chris is one of the founders of PodCamp, does some amazing stuff with text, audio and video, knows how to build communities, and on top of that, is a genuinely nice guy.
Chris is forever asking great questions, partly out of curiosity and partly out of a desire to drive his community to action. I've seen it happen many times, when he blasts a question out to Twitter and gets a wealth of responses that help him make a decision, find a location, or achieve clarity.
This time, Chris is dedicating his next 100 posts to giving back to his community. As he puts it, he'll be "helping you grow the value of your social media and social networking efforts."
Bookmark his site and follow along as he'll surely provide a lot of value and introduce you to some really smart people in the process.
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