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Monday, December 22, 2008

As If You Really Wondered...

If there's one thing I'm not a fan of in the social web, it's the peer pressure surrounding memes. On the one hand, it's a forced post that I'd rather not write; then again, if I don't write it, I feel like I'm letting a friend down.

In this case, that friend was Aaron Strout, a social media and marketing colleague from back in Boston. Aaron has recently relocated to Austin (joining a number of other Boston illuminati) and is heading up marketing for Powered. And he told us seven things we may not know about him and challenged others.

So, here are the seven things you may not know about me (keep in mind I've done this a couple of times before). That means if you do your research, you'll know 23 things about me.

  1. I worked as a writer for the Department of Veterans Affairs during the Clinton healthcare reform proposal era. The thought was that the VA would need to compete with the Johns Hopkins and Mass Generals of the world, so they needed their own reform project. Industry and government leaders met and our group wrote the plan. I also wrote for another project Meeting the Challenge: A Research Agenda for Health, Safety and Food for America. I later went on to become a speechwriter for the Director of Medical Research.

  2. Speaking of medical research, I hold a Master's in Medical Science from Boston University School of Medicine and an M.B.A. with an concentration in healthcare management from Boston University Graduate School of Management.

  3. I was an altar boy for 10 years, serving under Father Ted, a very old-school priest. He was a no-nonsense guy and he expected things to be orderly. I kind of cringe every time I seen an altar server wearing sneakers at mass - Fr. Ted would have excommunicated them.

  4. When I participate in karaoke, to disguise my inability to perform current hits, I typically choose older songs and impersonate the singers. My favorite - it's a tie betweetn "To All the Girls I've Loved Before" as a duet between Willie Nelson & Julio Iglesias and "What A Wonderful World" by Louis Armstrong.

  5. Before I joined Ford, I had only driven one American car - and a GM one at that. When I was in high school, I inherited a Vette. No, it's not what you're thinking. It was a Chevette.

  6. If you told me that I could only have a single kind of candy for the rest of my life, it would be Peanut M&M's. And yes, I'm old enough to remember when light brown was a color of regular M&M's.

  7. I won't be doing another one of these memes for at least another year.

Now, in keeping with the rules of the game, I nominate these seven unsuspecting souls. These are all people whom I've met or interacted with for the first time throughout the course of 2008. It's my goal to break out of the echo chamber a bit and extend your reading, if you're not already aware of them:
Amber Naslund
Justin Levy
Samir Belwani
Bob Knorpp
David Alston
Matt McDonald
Shannon Paul


Photo credit: sheeshoo

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Thursday, July 24, 2008

A Guy Walks Into a Bar...

Stop me if you've heard this.

Yesterday, I asked a question on Twitter - one that Joseph Jaffe rhetorically asked on his blog - I posed it as a joke and asked for responses.

The question was: How many social media experts does it take to change a lightbulb? My original answer on Joe's blog was: "309. One to come up with the idea, three to turn it into a strategy, five to execute it, and 300 to influence someone else to do it."

Naturally, responses to my question were far better than my lame punchline. Here are some examples of what I received:

@mncahill: 14,465 to twitter about the need for "LightBulbCamp" and one to hire a developer to change it.

@scottaparks: None, it never gets changed. They are too busy looking for a better bulb!

@cohnjoyne: before I tell you how many soc media experts it takes to screw in a light bulb, full disclosure, GE is a client of mine

@adam_rosenberg: at least 10. that way you have 1 to change it and at least 9 to tweet about it.

@scottstead: A: 500, Chris Brogan to ask the question, 495 to respond, 3 to organize changealightbulbweek08, 1 to change the lightbulb

@ScottWitsToo: 3. One to change bulb. Two to discuss how we could change light bulbs better if only we could talk ad nauseum about the process

@LewisG: At least two, so an argument over the ethics of monetization can occur.

@jtobin: A team of 6 will happily consult, but nobody actually wants to execute the light bulb change for you. :-)

And this one from @jeffglasson:
4, Mitch Joel to give 6 steps to open the package, Brogan to write a 100 blog post series on the process, L. Feldman to score the puppet adaptation, and CC Chapman to actually screw the lightbulb in and get the job done!

What's your best response? Let me know by leaving a comment, or share the joke with some friends.

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Monday, January 07, 2008

Eight Things You (Probably) Didn't Know About Me

I thought I just did this last year, but in deference to Todd Defren (get it?) who tagged me, I'll participate in the 8 Things You (Probably) Don't Know About Me meme. It's the least I can do to give something back to the community that's been so kind to me - that is, unless you feel this is akin to torture...

The rules are simple: link to your tagger and post the rules; list 8 random facts about yourself; tag 8 people at the end of your post; let them know they've been tagged.

And awaaaay we go:
  1. When I was a junior in high school, I was called out of a classroom by the vice principal - normally the school's disciplinarian and someone with whom I had previously had no significant contact. Mr. "C" as he was known, informed me that I was a unanimous choice of the faculty and local American Legion to be our school's representative at Boys' State.

  2. When I was in college, I spent my first three years on the drumline of the BU Marching Band, I was part of a service fraternity that supported the university's music organizations, so some sort of participation was required, so my senior year, I opted to become the announcer for the marching band. It was a nice mashup of my music interest and voiceover aspirations. Plus, I regularly brought down the house with such gems as, "Welcome to Nickerson Field at Boston University. Be sure to try our Charles River Chowder."

  3. I have a hearing problem - severe enough that I may be getting hearing aids soon. My problem is a combination of tinnitus (pronounced TINN-it-us), a high-pitch ringing or buzzing that never ceases, and a hearing loss of higher pitched sounds. It means I have a hard time hearing whispers, higher pitch voices such as women, and at times, general conversation. I'm losing the ability to hear leaves rustling in the wind and when the peepers come out at night (because that's similar to the sound I always hear in my head). Ironically enough, my favorite composer is Beethoven, who also suffered from the same thing before going completely deaf. I can't really complain when I know that he produced some of the world's most beautiful and enduring music without the benefit of being able to hear it. We'll see how the hearing aids work out (hopefully).

  4. I don't buy new cars, and when I purchase I car, I'll only pay below the market rate. I know some people saw the photo of my car parked in my garage during the snowblower plea and questioned my situation. When I was considering a car, I knew I needed an AWD vehicle and it came down to Subaru, VW and Audi, as I wanted a sedan, not an SUV. Turns out the Audi was cheaper than the VW - and since my dad works at an auto auction, I got a sweet deal.

  5. I hold or have held memberships in a number of unusual groups - The Wodehouse Society, the Titanic Historical Society, and the Boston branch of the English-Speaking Union. I have just finished a 5-year stint as the founding head of The Beacon Society, a non-profit that promotes childhood literacy through the Sherlock Holmes stories.

  6. I rarely watch late night TV anymore, but Johnny Carson is still my hero. The Tonight Show isn't the Tonight Show without him. I always admired his quick wit, charm, and regular guy approach, not to mention his ability to keep the humor and attention focused on his guests, not on him. Whether it was Midwest grandma or a Hollywood starlet, all were equals when they were on the panel with Johnny. One of the greatest compliments I receive is when people tell me that I remind them of Johnny.

  7. I was on As Schools Match Wits, the nation's longest running high school quiz program. I'm still kicking myself over one stupid answer that I gave that potentially cost us the title, but maybe I can redeem myself on Jeopardy some day.

  8. I had a hard time coming up with a final one, but in the spirit of keeping this interesting, I'll end with this throw-away: if someone offered me the opportunity to become a game show host, I'd take it.

The next victims participants that I'm tagging are: Guy Kawasaki (hey, I've gotta try, right?), Dan Schawbel, Laura Fitton, Chris Wilson, Jason Falls, Bryan Person, Jon Burg, Joseph Jaffe (is there anything we don't know about you? )

Photo credit: Little Lioness on Flickr

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Friday, November 23, 2007

Let Us Count Our Blessings

The other night, I was listening to a simple, yet moving piece: Aaron Copland's suite from Our Town. The 1940 movie brought to life Thornton Wilder's classic play, which highlighted the importance of appreciating the little things in life and demonstrated that even a small town isn't completely immune from the influence of the rest of the world.

"It goes so fast. We don't have time to look at one another."
The quote is from "Our Town," but it can apply to social media (or life) just the same. With so much happening, we should remember to take stock of who we are, where we came from, and who helps us be the people we are in our respective communities. And to recognize that our communities are far-reaching - well beyond our geographic location.

It's entirely appropriate then, that a meme is circulating with an underlying theme of giving thanks to those in our past and present. In particular this latest meme is "Who had a big influence on you and how did that affect the direction of your life or career?" and it was begun by Kami Huyse and Rob Lagasse. I've been tagged by Kyle Flaherty, who paid me a very fine compliment in his post. [Aside: thank you for that, Kyle. I hope I continue to live up to your expectations.]

Andy Ferrara was my biggest influence, only I didn't know it at the time. It's only as my career has blossomed that I've had the opportunity to reflect on Andy's advice and example.

My first consulting gig was doing corporate development on a 3-person team for Boston Healthcare Associates. I was still young and a bit unsure of myself, as I had never done that kind of work before and was responsible for the strategic and financial well-being of my clients.

Andy had an open-door policy and even when he was extremely busy, he always took a few moments to welcome me into his office and make me feel as if I was the most important thing on his agenda. I was talking with him about some doubts I was having, and he said something that sticks with me still:
"Just tell yourself 'I have arrived.'"

That's it. Plain and simple. It's the premise behind The Secret. But it takes a bit of self-confidence before you can really embrace it. And until this year, I didn't really appreciate that.

The other thing that Andy taught me was the importance of listening. One of the main tenets of joining a social network or community is that you must listen first. Andy would sit in a conference room with clients or employees and would let everyone speak. He only offered his opinion at the end of the meeting, and it always seemed that his comments were the most insightful and comprehensive. He didn't open his mouth just to hear himself speak, he really had a reason for speaking.

In the spirit of keeping the meme alive, I'm going to tag a few folks - people that I'm thankful for this year. I've many, many people in mind, but I do want to keep this succinct. I'll be sharing another post shortly about my recent experiences meeting so many wonderful social media mavens in the Boston area.

Julia Roy - no, I'm not tagging Julia because she's been after me to put her on my blogroll, but rather because she is one of the shining examples of someone who combines passion, intelligence and humor to great effect. Her personal brand is sassy yet serious, playful yet intelligent, and always engaging. She uses Seesmic to her advantage and has great boots. I'm very sad that Boston is losing her to New York, but thanks to new media, we'll still be able to benefit from her uber-presence.

Len Edgerly - Len is one of my surprise friends this year. He's half Denver, half Cambridge and entirely cool. I think we became acquainted over Twitter and we found a common interest in the arts, particularly in literature. In his Video Pod Chronicles episode with NewMediaJim, I recognized the Colony Hotel in the background and mentioned it. What has resulted is a kind of mutual admiration society and a new friendship that I hope to nourish.

Joseph Jaffe - How could I not mention the Interruptor? No, not this one. I'm talking about the founder of the company I work for, crayon. Just a year ago I was only a fan of crayon, but earlier this year, Joseph enthusiastically welcomed me to the team (what were you thinking, Joe?). My time with crayon has been exhilarating and exhausting, but incredibly rewarding. I really feel like I'm part of something big, and I have Joseph to thank for that.

Drew McLellan - Probably one of the nicest guys in the blogosphere, Drew tapped me as one of the original core group to write The Age of Conversation, a groundbreaking book that took the work of 103 authors and resulting in over $10,000 raised for charity. Drew's insights into marketing and branding are always eye-opening for me, and his approachability and encouragement always make me smile.

Thank you all, for being a unique and special part of my social media world. You make it a more interesting place and you inspire many others in your own way. I hope you continue the meme and share your thanks with your own communities.



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Thursday, July 19, 2007

Crazy Eights

There must be something in the air. It seems to be meme season again already. The last one I forced upon my unsuspecting digital friends turned out to be moderately useful, in terms of getting to know our own content a little better.

The latest craze is instructive as well, but in the shadow of the great Age of Conversation, this meme is designed to build or deepen relationships we have with each other as we reveal 8 Random Things About Me. I was tagged by Ryan Barrett.

I'm struggling to come up with really good ones, because I feel like I've shared some already in various contexts online. Well, on the off chance that people haven't been paying attention, I'll repeat myself.
  1. In graduate school, I won a student book collecting contest sponsored by the Friends of the Libraries at Boston University. I subsequently joined the group and attended many cocktail receptions, lectures and dinners where I had the opportunity to speak with celebrities at length, including Angela Lansbury, Prince Edward, Earl of Wessex, Claire Bloom, Prince Albert II of Monaco, Roddy McDowall, Saul Bellow, Anna Russell, Michael Chiklis, Dan Rather... At the event with Prince Edward, Lauren Bacall approached me and my wife, saying she wanted to hang with "the younger people."
  2. I was trained classically on the accordion. Yes, I can play polkas, but I choose not to. I competed at the state and national level and took home many prizes over the years. I stopped lessons after high school - there's only so much ridicule a guy can take.
  3. My range of vocal impressions is fairly exhaustive; I'd be doing voice-overs on the side if anyone took me up on it (see the right column under "About Me").
  4. I am a clothes horse - I own over 300 neckties and 50 bow ties. In order to make it through the "rotation," at my last job, each week I celebrated "Bow Tie Monday."
  5. You know Booger from Revenge of the Nerds? His real name is Curtis Armstrong and he and I are friends. If he were here he'd want me to point out that he was also in Ray, Akeelah and the Bee, Moonlighting, Better Off Dead and Risky Business, he's a P.G. Wodehouse and Washington Irving scholar, and he never gets tired of being called "Booger."
  6. Growing up in rural Connecticut, before I was of legal age to work in typical high school jobs (supermarket, fast food joints, etc.), I spent two summers working on tobacco farms that produced cigar tobacco. The first summer was broad-leaf (the wrapper) and the second summer was shade (the filler). My parents thought it built "character." I think it made me realize I never wanted to do manual labor.
  7. I was a Resident Assistant on duty the night Warren Towers had to be evacuated due to toxic fumes venting up from the sealcoating of the parking garage beneath. Over 1,500 students were displaced over October 11-13, 1991, as genius contractors thought the building would be at low capacity for Columbus Day weekend, and decided to use the toluene-based chemicals.
  8. I am an investitured member of the Baker Street Irregulars, a literary society whose members have included Rex Stout, Christopher Morley and Isaac Asimov, and I serve as business manager of the Baker Street Journal.
I showed you mine...now you show me yours. Eight people I'd like to know more about:
Paull Young
LaSandra Brill
Mike Sansone
Todd Andrlik
Lewis Green
Tom Clifford
Ed Cotton
Mark Goren

Consider yourself tagged!

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Tuesday, June 05, 2007

WIIFM?

Yesterday, I noted the six entries on my blog that were the most popular based on a single metric - traffic. Two of my "taggees" immediately took the bait joined the conversation and noted their own popular entries, but with a twist.

Greg Verdino, in a Herculean effort to overcome his anti-meme streak, rose to the challenge by choosing three entries, each based on a different factor: traffic generated to his blog, and most conversation generated and most attention from other bloggers.

Both he and Doug Haslam also went further by selecting which past posts they liked the most themselves. I was initially thinking of doing that as well, but I decided against it because my feeling was that the blog exists more for you as my reader, rather than for me as a writer. As a marketer, I was trying to be sensitive to this perspective, because at times the marketing profession gets too wrapped up in its own message and seemingly ignores the customer. It becomes a game of "Look at me!!" rather than "What do you need?"

As much as any marketer's positioning, branding and message are essential, let's remember that customers are constantly wondering WIIFM - "what's in it for me?" To that end, it's our responsibility as marketers to ensure that we're delivering something of value to them, whether it's a 30-second spot, a product that meets their needs or a service that exceeds their expectations.

The point of this post isn't to pontificate - it's to share a perspective. And my perspective changed a little after reading Greg's and Doug's posts. Here's how they rationalized their decision to post their own favorite entries:
Doug: [my blog] is here to help me “create with the mind”– that is what “Gischeleman” means– and work on my writing and thinking by doing it regularly.

Greg (a little more unabashed): these are some of the posts that have given me the greatest satisfaction, that I feel are most consistent with my general views on new media and marketing, that come closest to nailing my vision for this blog. These are just a few of the posts that rank among the most popular with my favorite audience of one, ME.

Even though Because they were up-front about their desire to share their own (high) opinions of their work, I was forced to rethink the position I had taken. Although my readership has grown over time (albeit slowly) and I have the utmost respect for you as a reader (hey let's face it, if you've made it this far in the post, you have my thanks as well as my admiration), here's something that sets a blog apart from other marketing vehicles:

While a blog depends on good content, it thrives based on a good relationship.

You've come to know me through my writing style, the images I choose and the content I choose to post. I've come to know you through your comments or links you've made to my site - or even better, by meeting you in person. That represents the overall evolution of a blogger-reader relationship.

So at this point in our relationship, I guess I feel more comfortable sharing my own favorites with you. You can humor me - or you can move on to your next to-do. Either way, I hope you find value out of my work.

Twittermeme - ironically, one of my favorites is a meme, in this case "What Would Sherlock Holmes Twitter?" The reason I like it is that it allowed me to tie in another interest and it actually generated some minor conversation among a limited group of friends (including that good sport Verdino).

It's All Geek to Me - this was my first interaction with David Armano, in which he commented on my blog. It was my first "big blogger" reaction to anything I posted, and it was the beginning of great relationship with David - and eventually the connection to Greg Verdino.

What Is the Face of Your Brand - hey, any post in which I can mention Calvert DeForest / Larry "Bud" Melman is a winner in my mind.


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Monday, June 04, 2007

Popularity is All Relative

I feel like I've been asleep at the wheel here over the last week or so. Having some time off between gigs has been therapeutic and invigorating, but it had the unintended side effect of making me less engaged with my blogging, rather than more.

Sometimes it takes a colleague or a good friend to give us a dope slap and get our butts in gear. In this case the honor goes to Patrick Schaber at The Lonely Marketer. Patrick is currently enjoying a positive flux in his subscriber numbers, so he put together a list of his most popular posts that some of his newer readers might have missed. He invited me to do the same. While I don't always jump into the meme thing, I do so when I think there's some value to be gained for my readers.

It's funny how a simple exercise like this allowed me reminisce about what I was thinking or what was going on in my life at a particular time. In addition, it also made me realize that my blogging ability - from interacting with others to my depth of analysis and my writing - has improved with time. Kind of makes me wish I could edit some of those earlier entries! (Well, I could, but I shouldn't.)

So here are my most popular posts, as determined by traffic volume, from the last 10 months or so:
I'm Lovin' It
On Corporate Blogging
When Should a CEO Blog?
If Ancient Rome Had the Internet
What Would David Ogilvy Twitter?
Quick Thought on Being Different

As I read those posts, I realized that the level of popularity is directly related to the style that I affect on my blog (and in real life, for that matter). It's a combination of informed intelligence, opinion and humor. I hope you'll enjoy them, if you haven't read them yet.

And continuing the tradition, I'd love to see popular posts from:
Greg Verdino
Bryan Person
Doug Haslam
Donna Papacosta
Paull Young

What's popular on your blog?

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Friday, March 30, 2007

Twittermeme

I'm picking up on a hilarious post from Kevin Dugan called What Would Jesus Twitter?

I thought this would be a perfect opportunity for a Twittermeme. I'm calling it "What Would __ Twitter?" Pick someone - a celebrity, a historical figure, a real person (another Twitterer?), or some other persona and fill in the blank. Then Twitter me or blog about it. I'll start:

What would Sherlock Holmes Twitter?

10. Eliminating the impossible.
9. Dog doing nothing in the night-time.
8. Ahh! 7% solution, I love you!
7. Bum Rush Professor Moriarty on May 4th
6. @Mycroft: Can I use my Blackberry in the Diogenes Club?
5. Just once, I wish Watson would write about my softer side.
4. L: 221B Baker Street, London
3. Chasing hound of the Baskervilles. Hard to run & Twitter
2. @IreneAdler, you'll always be the woman to me
1.
I hate this hat.

I'm tagging Armano, Verdino, Gavin, Bryper and Jaffe.

And if you haven't checked it out yet take a look at TwitterPoetry that Gavin Heaton established.

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Sunday, February 04, 2007

Five Questions

It looks like I've been tagged for the 5 questions meme by the good folks over at The SEM Zone. I've got to say that I've followed a good number of memes over the last year or so, and this is the first in which I've been tagged. I'm very excited - let's jump right in!

What have you learned so far from visitors to your blog?
I've learned that my blog is read internationally - from Canada to France to Japan - and that a single link from an A-lister can boost your readership by 1000%.

If someone would offer to pay for a course (or more) for you, what would that course be?
I'm something of an amateur voice-over artist. While I really don't need voice training, what I could use is a quick course on how to actually set up and run my own voice-over business. Hmm. Maybe podcasting is in my future...

Are you satisfied with what you’ve achieved in 2006, in general?
Absolutely. In my personal life, I welcomed a second son to the world. Professionally, I expanded my knowledge of social media in very short order; I launched two blogs (here's the other) and was invited to contribute to a third.

Has blogging changed your life or personality in any way?
I have gotten a lot of recognition as a social media expert at my agency, with clients, and externally. It's given me a new perspective on and awareness of marketing developments on a daily basis and really helped to engage my thinking for my agency, clients and volunteer opportunities.

If you had the opportunity to meet one person that you admire most in the world, who would that be and why?
If I could step back in time, it would be that master presentation expert Winston Churchill. He knew how to use the power of spoken word to tell a story and persuade his audience. Plus, he could knock a few back and still manage to be witty.

And here's who I'm tagging:
The Social Media Group
Pronet Advertising
Experience Curve
Social Media & the Open Enterprise - Paul Gillin
Tech PR Gems

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About Scott

For hi-res, click here

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen


Disclosures/Relationships

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13 Keynote at OMMA Global Sept. 21, 2009

MIMA Summit

Brand Camp '09 "I am Speaking at" Widget 135px Direct Marketing Association International conference, Oct. 18-22, 2009



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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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