Tuesday, December 04, 2007

I Didn't Start the Fire

There's a great debate raging in the blogosphere right now. Actually, it originated up north in Canada (I guess they need the heat up there this time of year) between a couple of great bloggers.

This is a natural extension of a post that I wrote back in October trying to gauge your opinion of my del.icio.us links appearing in my RSS feed. Your opinion was split, as it appears to be between Mark Goren and Mitch Joel, in their respective posts.

You'll also notice a good deal of chatter in the comments sections of each of their posts - please be sure to read those, as that's where you get to see a variety of opinions, counterpoints and rationales.

For what it's worth, I left the following comment on Mark's blog (you'll have to click through to see what he responded with):

Mark: great points here. Mitch certainly raised some valid points & counterpoints on his own blog and here, but I have to side with you. I actually put this question to my readers a couple of months ago, and opinions were split (of those who chose to comment).

Bottom line: social media, if nothing else, is about choices. Never before has it been so easy to give your audience a variety of ways to consume content. Mitch or you are I are not so omniscient that we can presume how every reader prefers to consume content. So why not give them everything and let them choose?

Blog posts, del.icio.us links, Google Reader shared item, Twitter streams - it’s all fair game!

What do you think?

Labels: blogging, del.icio.us, Mark Goren, Mitch Joel, trends

Posted by Scott Monty at 10:40 PM

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Tuesday, October 02, 2007

Quality or Quantity?

It's that age-old conundrum. Quality vs. quantity.

Mitch Joel got me thinking - not an unusual result after reading his stuff. On Twitter, he opined:

"I am disappointed that most of my favourite Blogs have become receptacles for Twitter feeds and del.icio.us links. Come on people... Blog!"

I've gotta say - he has a point. It seems that the pervasiveness of SocNets like Twitter and Facebook have resulted in the trailing off of blog posts, to a certain degree. I can't say that it's affected my own frequency (work is more responsible for that), but I can see the attraction of spitting out short bursts of information rather than longer more cerebral pieces.

It takes a certain concerted effort to put together a well thought-out post that hits a variety of buttons - topical, emotional, etc. And that's not always easy to do in our everything-now fast-paced lives. You'll note that a number of my posts lately have been heavy lifting - which is a plus, because it's brought many of you here.

Why Not Quality AND Quantity?
But at a certain point, I've got to mix quantity in with quality. But at the same time, I recognize that I can't go on for long with only one "real" post a week. So I'm taking Mitch up on his challenge and I will be hitting the blogging keys more frequently. That doesn't necessarily mean I'll do away with the del.icio.us links, though.

So I'll open it up to you. Do you find my del.icio.us bookmarks to be a reasonable complement to the other posts? Should I do away with them entirely? What value are you getting from my posts - the links or the longer pieces?

Labels: blogging, Mitch Joel, Twitter

Posted by Scott Monty at 11:46 PM

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About Scott

For hi-res, click here

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
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Six Pixels of Separation
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Scott is on the Advisory board of SavvyAuntie
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Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.