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Friday, November 23, 2007

Let Us Count Our Blessings

The other night, I was listening to a simple, yet moving piece: Aaron Copland's suite from Our Town. The 1940 movie brought to life Thornton Wilder's classic play, which highlighted the importance of appreciating the little things in life and demonstrated that even a small town isn't completely immune from the influence of the rest of the world.

"It goes so fast. We don't have time to look at one another."
The quote is from "Our Town," but it can apply to social media (or life) just the same. With so much happening, we should remember to take stock of who we are, where we came from, and who helps us be the people we are in our respective communities. And to recognize that our communities are far-reaching - well beyond our geographic location.

It's entirely appropriate then, that a meme is circulating with an underlying theme of giving thanks to those in our past and present. In particular this latest meme is "Who had a big influence on you and how did that affect the direction of your life or career?" and it was begun by Kami Huyse and Rob Lagasse. I've been tagged by Kyle Flaherty, who paid me a very fine compliment in his post. [Aside: thank you for that, Kyle. I hope I continue to live up to your expectations.]

Andy Ferrara was my biggest influence, only I didn't know it at the time. It's only as my career has blossomed that I've had the opportunity to reflect on Andy's advice and example.

My first consulting gig was doing corporate development on a 3-person team for Boston Healthcare Associates. I was still young and a bit unsure of myself, as I had never done that kind of work before and was responsible for the strategic and financial well-being of my clients.

Andy had an open-door policy and even when he was extremely busy, he always took a few moments to welcome me into his office and make me feel as if I was the most important thing on his agenda. I was talking with him about some doubts I was having, and he said something that sticks with me still:
"Just tell yourself 'I have arrived.'"

That's it. Plain and simple. It's the premise behind The Secret. But it takes a bit of self-confidence before you can really embrace it. And until this year, I didn't really appreciate that.

The other thing that Andy taught me was the importance of listening. One of the main tenets of joining a social network or community is that you must listen first. Andy would sit in a conference room with clients or employees and would let everyone speak. He only offered his opinion at the end of the meeting, and it always seemed that his comments were the most insightful and comprehensive. He didn't open his mouth just to hear himself speak, he really had a reason for speaking.

In the spirit of keeping the meme alive, I'm going to tag a few folks - people that I'm thankful for this year. I've many, many people in mind, but I do want to keep this succinct. I'll be sharing another post shortly about my recent experiences meeting so many wonderful social media mavens in the Boston area.

Julia Roy - no, I'm not tagging Julia because she's been after me to put her on my blogroll, but rather because she is one of the shining examples of someone who combines passion, intelligence and humor to great effect. Her personal brand is sassy yet serious, playful yet intelligent, and always engaging. She uses Seesmic to her advantage and has great boots. I'm very sad that Boston is losing her to New York, but thanks to new media, we'll still be able to benefit from her uber-presence.

Len Edgerly - Len is one of my surprise friends this year. He's half Denver, half Cambridge and entirely cool. I think we became acquainted over Twitter and we found a common interest in the arts, particularly in literature. In his Video Pod Chronicles episode with NewMediaJim, I recognized the Colony Hotel in the background and mentioned it. What has resulted is a kind of mutual admiration society and a new friendship that I hope to nourish.

Joseph Jaffe - How could I not mention the Interruptor? No, not this one. I'm talking about the founder of the company I work for, crayon. Just a year ago I was only a fan of crayon, but earlier this year, Joseph enthusiastically welcomed me to the team (what were you thinking, Joe?). My time with crayon has been exhilarating and exhausting, but incredibly rewarding. I really feel like I'm part of something big, and I have Joseph to thank for that.

Drew McLellan - Probably one of the nicest guys in the blogosphere, Drew tapped me as one of the original core group to write The Age of Conversation, a groundbreaking book that took the work of 103 authors and resulting in over $10,000 raised for charity. Drew's insights into marketing and branding are always eye-opening for me, and his approachability and encouragement always make me smile.

Thank you all, for being a unique and special part of my social media world. You make it a more interesting place and you inspire many others in your own way. I hope you continue the meme and share your thanks with your own communities.



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Friday, October 26, 2007

Unkommonly Good

Last week, my post New Media Douchebag: Are You One? was a surprise hit. I'd like to think it's thanks to my wise choice of a headline, but I think everyone would agree that it was the entertaining nature of the video itself.

Well, not one to rest on my laurels, I've got another entry in the series. Before I queue it up though, I'd like to acknowledge Kommon Kraft, the creators of these amazingly funny and too-close-to-the-truth videos.

This series is a send-up of Lee LeFever's very successful Common Craft videos - particularly the "Plain English" series. But Kommon Kraft - with a logo suspiciously similar to Krispy Kreme (mmm....hot donuts now...) - is a creation of Kelly Stewart, who clearly is a very talented individual.

In this case, KK has hijacked the conversation and skewers my crayon colleague Joseph Jaffe (among others) in another hilarious video.

video

I wonder who the next (un)suspecting victim will be. Got any suggestions? I'm sure Kelly is listening.

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Wednesday, October 17, 2007

When a Community Unites, Great Things Are Possible

My friend and colleague Joseph Jaffe is getting ready to burn up the charts. His second book, Join the Conversation: How to Engage Marketing-Wearing Consumers Through the Power of Community, Dialogue and Partnership, is now available.

But keeping in the spirit of the book, Joe is using new marketing to prove new marketing. This Sunday, October 21, he is going to bum rush the charts at Amazon. "Do what to the what?" I hear you asking. He's asking that everyone wait until Sunday to buy the book and then hit that purchase button at once, helping to drive his book up the Amazon rankings.

This only works when you purchase one book at a time, so if you're at all inclined to buy multiple copies, please be aware that if you buy 5 books together, it only counts as a single purchase for the rankings. Tip: if you do want more than one copy, bundle each one with another book you plan on purchasing, in order to get Amazon's free shipping.

So, please join me in purchasing the book (no, I don't get an employee discount) on Sunday and showing Amazon what the power of community can mean.
.

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Tuesday, October 09, 2007

Life After Life After the 30-Second Spot

A couple of weeks ago, I was in New York to participate in a press conference for Firebrand, one of our clients at crayon.

I'm not going to spend a lot of time talking about the features of Firebrand, as they've been covered by Joe and Greg, among others. Before I tell you about the event, here's a thumbnail sketch of Firebrand. Essentially, Firebrand offers Web, TV and mobile viewing of top-notch television commercials, but with a twist that sets it apart from other online video properties: they're all-commercials, all the time; and the site allows you to actually participate in contests, giveaways and offers from the very brands that you're watching.

While it may seem counterintuitive that crayon, the company whose founder bemoans the tired old 30-second spot, was involved, there was a method to our madness. You see, in this case, the ads are not interruptions of the feature program: they are the feature program. Commercials as content. And we can support entertainment and engagement.

Now let me tell you a little bit about the event itself.

Firebrand planned a press conference for September 25, during Advertising Week - perfect timing, as lots of industry people would be in town and journalists would be in the mood to talk about marketing & advertising. Held at the Paley Center for Media (formerly the Museum of Television and Radio), it was the perfect spot for debuting a brand that is multimedia in nature.

In addition to a nod to the past and present, Firebrand also looked to the future, by virtue of the invitation list. There were probably about 75 people in attendance in the hall - mostly traditional journalists - and I was impressed with the turnout. But here's the interesting part: I was one of a handful of bloggers who were there as well (many more were invited, but unable to attend). When you consider that Firebrand's target audience is Millennials, having the news break on blogs is a natural move.

The bloggers - who were treated the same as the traditional press - were given press kits, including glossies and a traditional press release, as well as links to the social media news release for the event. The SMNR had links to pages on YouTube, Flickr and
del.icio.us and even a Facebook group. Based on what I've seen from some prominent bloggers, the SMNR was widely used, as video links and quotes continue to pop up everywhere. And the Facebook group has already garnered over 500 members.

All this, and the site doesn't even go live until October 22! Not bad. Stay tuned for the beta release...

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Posted by Scott Monty at 11:29 PM
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Monday, August 27, 2007

ABC News Waxes Futuristic

Last month, crayon was visited by a crew from ABC News, as they were filming a piece for a series called "The Workplace of the Future." As crayon has offices in Second Life, we were a natural choice to showcase what it's like to be part of a virtual company.

Well, earlier this evening, World News Tonight with Charles Gibson aired a spot that featured crayon in addition to IBM and accenture. Not bad company to keep, eh? My colleagues got some nice coverage, including C.C., Joseph and Greg (voice only). You can watch the video by clicking the player in the upper-right corner of your screen.

The ultimate irony? You're forced to watch a 30-second spot as part of the pre-roll. Here's the YouTube version without the ads:



And in the meantime, you're welcome to join us on Crayonville Island every Thursday morning at 9:00 a.m. EST for Coffee with crayon.

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Friday, June 29, 2007

A View from Inside the Crayon Box

The days at crayon have been busy lately, which is a good thing. But it's been keeping my frequency down on this blog.

Since I started working at crayon, a number of friends and colleagues have asked me, "So what's it like, working there?" There's really no easy way to answer that. Exhilarating. Stressful. Fun. Inspiring. Never boring. Want a great way to find out? Check out Coffee with crayon every Thursday at 9:00 a.m. in Second Life.

Invariably the questions from my associates come back to Joseph Jaffe - "what's he like?" they want to know. Again, there's no easy way to answer. He's very smart. He's passionate about what he does, his vision for crayon and for the future of marketing. And with a title like President & Chief Interruptor, you know there's got to be a little more beneath the surface.

So rather than tell you more about our Chief Interruptor, I'll show you:



Oh, and in case you didn't pick up on it, we crayonistas have a healthy sense of humor.

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Posted by Scott Monty at 1:00 AM
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About Scott

For hi-res, click here

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


Books in which Scott's work is featured:
The New Rules of Marketing & PR
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Monkeys with Typewriters
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Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13 Keynote at OMMA Global Sept. 21, 2009

MIMA Summit

Brand Camp '09 "I am Speaking at" Widget 135px Direct Marketing Association International conference, Oct. 18-22, 2009



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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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