Wednesday, October 17, 2007

When a Community Unites, Great Things Are Possible

My friend and colleague Joseph Jaffe is getting ready to burn up the charts. His second book, Join the Conversation: How to Engage Marketing-Wearing Consumers Through the Power of Community, Dialogue and Partnership, is now available.

But keeping in the spirit of the book, Joe is using new marketing to prove new marketing. This Sunday, October 21, he is going to bum rush the charts at Amazon. "Do what to the what?" I hear you asking. He's asking that everyone wait until Sunday to buy the book and then hit that purchase button at once, helping to drive his book up the Amazon rankings.

This only works when you purchase one book at a time, so if you're at all inclined to buy multiple copies, please be aware that if you buy 5 books together, it only counts as a single purchase for the rankings. Tip: if you do want more than one copy, bundle each one with another book you plan on purchasing, in order to get Amazon's free shipping.

So, please join me in purchasing the book (no, I don't get an employee discount) on Sunday and showing Amazon what the power of community can mean.
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Labels: Bum Rush, conversation, crayon, Join the Conversation, Joseph Jaffe

Posted by Scott Monty at 10:58 AM

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Tuesday, March 20, 2007

The Power of Social Media

Now this should be interesting. There's a site called Bum Rush the Charts that has been created to demonstrate the power of social media over big media. Basically, here's how the program will work:

To demonstrate that podcasting (in particular) and social media (in general) are forces to be reckoned with, according to the site:

On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street. The track we've chosen is "Mine Again" by the band Black Lab. A band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on - and who they ignore at their peril.

When you go to iTunes on March 22 and purchase "Mine Again," you'll not only be supporting this movement, but you'll also be helping kids. The Financial Aid Podcast signed up as an affiliate and plans to use its commission to contribute to college scholarships, and Black Lab plans to donate 50% of its proceeds to the scholarships as well.

This should be fun!

Labels: Bum Rush, iTunes, Podcasting

Posted by Scott Monty at 5:32 PM

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About Scott

For hi-res, click here

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.