Comments on The Social Media Marketing Blog: Corporate Blogging - How the Pros Do It

It is great to see so many companies adopting soci...

2008-03-17T16:19:00.000-04:00

It is great to see so many companies adopting social media techniques.

I actually work at SAVO, a b to b technology company, and we definitely leverage social media in our sales enablement technology. We use personal pages (similar to my space), star ratings (on documents, insights or expertise) and comments to leverage an organization's expertise, insight and collective genius to drive better customer conversations. Ultimately, we enable sales to be more productive. Check out our latest webinar, "Moving Beyond the Sales Portal -- Capturing Mindshare in a Web 2.0 World" Click here to attend: https://savoevents.webex.com/savoevents/onstage/g.php?t=a&d=664757276

Excellent recap of what sounds like an excellent p...

2008-03-16T20:26:00.000-04:00

Excellent recap of what sounds like an excellent panel. Sadly, I was here in dreary, cold Boston during SXSW.

But, the point that I was happy to see was "Blogging is not a strategy." I've got a few posts in draft about trying to find the right way to say it. I like your direct approach.

The more social media tools get used in corporate settings, the more often I'm seeing the message that you can't rely on what someone else has done. Some principles can be extracted but until you start doing it, what specifically will work for your company cannot be defined.

Thanks for reporting back on some examples to look to for how social media is being used out in the wider world.

Excellent recap and thanks for attending Scott, it...

2008-03-14T21:10:00.000-04:00

Excellent recap and thanks for attending Scott, it was great to finally meet you!

Thanks for linking to Hugh's porous membrane post....

2008-03-13T00:25:00.000-04:00

Thanks for linking to Hugh's porous membrane post. I added it to my SXSW2008 delicious links.

Hi Scott. Good coverage of sxsw panels. I was ve...

2008-03-12T16:29:00.000-04:00

Hi Scott. Good coverage of sxsw panels.

I was very impressed by the guys at DELL (Richard, Lionel, and John) who really get it (and they have learned a lot through practice). They have accomplished a lot for DELL's image through social media.

It was great to meet you as well at sxsw.