tag:blogger.com,1999:blog-2794738153281647060.post1551784727077361949..comments2008-04-20T22:28:43.893-04:00Scott Montyhttp://www.blogger.com/profile/17710406470860389078noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2794738153281647060.post-87886851254265137002008-04-20T22:28:00.000-04:002008-04-20T22:28:00.000-04:00Whoever invented the weather report was a genius. Think about it: We sit around watching a television to tell us what the weather is like outside our own windows. And have you ever seen anything use the principle of anticipation so ruthlessly? I'll sit through 15 minutes of boring local news to hear a weatherman tell me it was sunny today and it will be sunny tomorrow.<BR/><BR/>I'm in copywriting for a nationwide marketing franchise. We do a lot of work for small and mid-size businesses. You wouldn't believe how hard it is to convince small business owners to let a little personality into their marketing.<BR/><BR/>Great read, mate. Look forward to following your blog.Scott Hepburnhttp://prstore.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-2794738153281647060.post-37221377257731602972008-04-19T02:42:00.000-04:002008-04-19T02:42:00.000-04:00hey - this is a great story about making a difference and i really agree. we've started up a new wine group here (on FaceBook) and now have an international following. its all a bit of a hoot withthe focus being getting those bottles off the bottom shelf and opening them once and for all. many have been too nervous to do this (in case the bottle was crap)... so we've removed the stigma of doing that - "it's OK". The concept has "gone off" and were pretty chuffed. A different way to look at things AND... we're making a difference. All through online interactions and offline backup. Check us out: http://www.facebook.com/group.php?gid=16116545564<BR/><BR/>xcCharlie Robinsonhttp://www.blogger.com/profile/17060062059791353300noreply@blogger.comtag:blogger.com,1999:blog-2794738153281647060.post-70202301521327630842008-04-18T22:12:00.000-04:002008-04-18T22:12:00.000-04:00John - clearly, he's not everyone's cup of tea, but it's cool to be entertained while getting the weather.<BR/><BR/>Rick - this could definitely be a powerful reminder. Glad to provide you with some inspirational material.Scott Montyhttp://www.blogger.com/profile/17710406470860389078noreply@blogger.comtag:blogger.com,1999:blog-2794738153281647060.post-71217994853043942242008-04-18T09:44:00.000-04:002008-04-18T09:44:00.000-04:00I am absolutely serious about this: I'm gonna find this video on YouTube or wherever. I'm gonna download it. I'm gonna program my computer to wake me up to it. Every. Single. Weekday. Why? Because you know he started out -- that is to say, hired -- as a stuffed shirt who did the weather. Keep that in mind.rickwolffhttp://rickwolff.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-2794738153281647060.post-33307303530962204012008-04-18T09:34:00.000-04:002008-04-18T09:34:00.000-04:00He's got a unique style, that is for sure. I'm not so sure that I would listen to a weatherman screaming at me every day. <BR/><BR/>Sure let your personality through, but don't beat me over the head with it.John Johansenhttp://www.blogger.com/profile/06265907629064329594noreply@blogger.com