Scott Monty

Scott Monty
 


The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.


The role of live video and robots in last week's shooting events; Pokemon Go takes over the world; important aspects of the modern news consumer from Pew; Walmart goes all-out with its payment app and storytelling; Messenger goes crypto; streaming sports on Twitter; Memories are the new standard for Snapchat; AI with a side of emotion; curated content works; it pays to know your influencers; don't leak data; CEOs need to lead digital strategy; The Full Monty goes audio; plus our trivia challenge, podcast pick, a NEW limerick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here.


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Special Announcement

In the coming weeks, I'll be launching an audio program as a companion piece to this newsletter. You'll get commentary, analysis and trivia in 15 minutes. Please sign up to be updated on the progress of the project: fullmontyshow.com.



Industry

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  • Too many details to share here — you should check out the report in its entirety — but the Pew Research Center has a report on The Modern News Consumer. From the pathways to news (less print, more online and still a lot of TV), to the issue of trust (there's some but not a lot), loyalty (split, although TV wins again), social engagement (drops with more required from readers), digital distinctions (happening upon news rather than seeking it out), attitudes of young adults (follow news less closely, are more skeptical).
  • Despite the overall good news for television and the news media, there's still a demographic gap. Nielsen's latest quarterly look at TV viewing habits of the 18-24 year-old demographic shows a year-over-year decline of roughly one-and-three-quarter hours per week - that's 15 minutes less per day. between 2011 and 2016, Q1 traditional TV viewing by 18-24-year-olds dropped by more than 10 hours per week, or by almost one-and-a-half hours per day.





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Platforms




    Trivia question: Bastille Day (aka French National Day) is celebrated in July 14, to commemorate the date in 1789 when the notorious prison was stormed. In what year was it first celebrated?*




    Collaborative / Autonomous Economy 

    • Transportation
      • Uber is taking a $1.5 billion leveraged loan to support its global expansion. Such a loan will ensure that the investors' shares aren't diluted. But it only demonstrates what a money-sucking enterprise the ride-hailing industry currently is. And P.S., let's hope these banks know what they're doing.
      • Lyft is launching Lyft Premier, a luxury ride service that will feature Audi, BMW and Mercedes vehicles. Ooh, fancy! Sounds like they need some mustache wax now.
      • AI/Bots
        • Scientists are on the verge of creating an artificial intelligence system with emotions. It will understand the context of conversations and keep up with events. Make sure the police robots get some of this, please.
        • A new robotic butt makes detecting prostate cancer easier. It beats volunteering. Either way, it's still going to be a digital experience.

      Virtual Reality / Audio




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      Content / Customer Experience / Influencer Marketing


      Privacy / Security / Legal


      Measurement / Metrics / Data 



      * Answer to the trivia question above: 





      When You Have the Time: Essential Watching / Listening / Reading 



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      These limericks are often quite jaunty;

      We're wary of making them flaunty.

      You're used to the snark,

      But now we'll embark

      On creating an audio Full Monty.




      I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.


      Image credit: Alan Levine

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