Scott Monty

Scott Monty

Simpsons car doing donuts
Austin without Uber or Lyft

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

This week: Uber and Lyft get voted down; a big shift of TV ad dollars to YouTube; which social networks produce the best ROI; getting CEOs involved in social media; Facebook's disappearing messages; Google is using romance novels to learn conversational language; save your Periscope videos; Uber's big competition in Asia; self-driving minivans; Apple met with podcasters to field their complaints; don't be a boiler room of content; email security; how to analyze ad blocking; how to kill the internet; our weekly trivia challenge, podcast pick, a couple of offers and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here:


  • Opera now has built-in ad blocking for its desktop and mobile browsers. Ad blocking isn't getting any less widespread. See the Measurement section below for more on ad blocking.
  • Adobe has acquired Livefyre to help brands and publishers tap into user-generated content. It will merge the company into Adobe's Experience Manager content management system in its Marketing Cloud system.

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          • Alphabet
            • Last week, we shared that Microsoft developed a one-handed keyboard for iOS mobile. It has company, as Google Keyboard gets a one-handed mode. Now more than 90% of the mobile market will have more temptation to text and drive.
            • YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet. Is this the future of television? We seem to be in a constant flux of unbundling and rebundling. More on that in the final section below.
            • Google is feeding romance novles to its artificial intelligence engine, in the hopes of making it more conversational. We're not sure exactly what conversations it has in mind, but we think we've seen this before:

          Trivia question: Which celebrity quit the internet this week, and why? *

          Collaborative / Autonomous Economy 



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            Content / Customer Experience

            Privacy / Security / Legal

            • A lawsuit alleging that Facebook's facial recognition technology violates privacy is moving forward. The suit claims that the system created faceprints without users' explicit consent in violation of Illinois's Biometric Information Act. The outcome could affect other networks as well. 
            • Russian hackers may have your email login information following data breaches. On second thought, the email addresses and passwords don't match up
              • Still, it's a good idea to change your password regularly; consider using a secure system like Dashlane to manage and change your passwords for you.
              • And turn on 2-factor authentication for your email as well. It's an extra layer of security that will keep you safer. 

            Measurement / Metrics / Data 

            Zignal Labs Chart of the Week

            We're all aware that a certain political candidate (He Who Must Not Be Named) has all but clinched the Republican nomination for the 2016 US presidential election. He has dominated the charts this entire election cycle. It should be clear from the latest data that show his lead in mentions over the nearest competitor:

            But a word cloud show that last week's topic, beyond the primary in Indiana, was more focused on food than politics:

            * Answer to the trivia question above: 

            • Louis CK quit the internet, and he's never felt better. He felt that the constant distraction was interfering with relationships in his life.

            When You Have the Time: Essential Watching / Listening / Reading 

            • You'll want to read Unbundled: How the breaking apart of traditional, rigid structures is creating a personalized, on-demand future and changing the everyday interactions of people, politics, and profit. It's a fascinating take on where we are technologically, sociologically and economically. There are no easy answers.
            • While Louis CK quit the internet last week, it's not the internet's fault. It's our fault for programming too many notifications. It's within your power to take back what the internet has taken away. Don't confuse technology with behavior.
            • Assuming you haven't quit the entirely, here's how to kill the internet. Just create more regulations, friction and reasons to stop innovation.
            • Plenty of people are bullish on virtual reality. It's easy to see why when you watch AccuWeather's 360-degree video of a tornado in Wray, CO. Be sure to pan around using the control in the upper left of the video screen.

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            I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

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