Scott Monty

Scott Monty

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

This week, The Internet is rigged and so are apps, digital strategy is hard, digital access via mobile only, the likely buyers of Yahoo, Facebook's push for live video adoption, social network penetration, Snapchat is big because it outsmarted the older generation, Google's accident, the growth-centric corporate economy isn't prepared for disruption, how Spotify keeps current with music suggestions, the Engagement Manifesto, prepare for a hacked vehicle, good news and bad news about display advertising, what a post-weekend House of Cards hangover will do, the Zignal Labs chart of the week, plus a trivia challenge, our podcast pick and more.

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US Social network users and penetration, by platform, 2014-2020
Facebook, Instagram, Twitter, Pinterest, Tumblr

    The Snapchat Hype Train
    I like Snapchat, but the stuff we're hearing from marketers these days is a tad overboard.

    Trivia question: According to its latest 10-K filing, Twitter has lost how much money over 10 years? *

    Collaborative / Autonomous Economy 


    Content / Customer Experience

    Privacy / Security / Legal

    Measurement / Metrics / Data 

    Chart of the Week

    Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

    The Apple / FBI case continues in the courts and in the media. And when we take a look at the clustering of stories using Zignal Labs' Spidey chart — which in all fairness, is much more interesting as a dashboard, as it's moving and growing — we get a sense as to where the conversations are centered. The blue dots are the domains and in this case, Techcrunch is a center of activity, out of which is coming a single story (orange) that is being tweeted about fairly significantly (pink). In the active dashboard, each one of these dots is clickable and fully interactive.  

    If you're in Austin next Tuesday, you might want to join Zignal Labs for breakfast tacos and a tour of their Command Center. Tell them I sent you.

    * Answer to the trivia question above: 

    • In its decade of existence, Twitter has burned through $2 billion: "Since our inception, we have incurred significant operating losses, and, as of December 31, 2015, we had an accumulated deficit of $2.09 billion."

    When You Have the Time: Essential Watching / Listening / Reading 

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    I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

    Image source: Benjamin Chan (Flickr)