Scott Monty

Scott Monty

The "Harvey" from Beau Ties Ltd.

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

This week: the advertising industry has some challenges; projected ad spending by device and format through 2020; how journalists consume PR content; Yahoo's difficult situation; the hot Facebook marketing trends for 2016; Twitter turns 10; beating the Instatram algorithm; Snapchat's plans for brands; Uber for everything doesn't work; embracing civility over trolls; the brand as publisher; the security-privacy battle and PR; don't measure SOV; attention and genius; the Zignal Labs chart of the week, our weekly trivia challenge, podcast pick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here:

The Full Monty Preview — March 27, 2016
It's the Easter edition of #SundaysWithScott - commentary, trivia, bow tie of the week and more
Posted by Scott Monty on Sunday, March 27, 2016

Join me

  • I'll be in New York City this week, speaking to Google. Let me know if you're around.
  • Upcoming speaking engagements include the YouToo Conference at Kent State University on Friday April 8, 2016.


Audi wifi networks (Image credit: AdWeek)

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    • Twitter

    Trivia question: According to a rumor widely reported last week, what's the upper threshold of income to be considered for housing assistance in Palo Alto? *

    Collaborative / Autonomous Economy 


    • Podcast Recommendation of the Week. This week's recommendation is Jay Acunzo's brand-new podcast Unthinkable. He's been working on it for quite some time and has finally released his show for craft-driven content creators. And he's got an awesome org chartDo you have a podcast recommendation for us? Add yours to our Google Sheet:

    Content / Customer Experience

    Privacy / Security / Legal

    Measurement / Metrics / Data 

    Chart of the Week

    Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

    He Who Must Not Be Named is still leading in overall mentions in the media and on social media, but there's an interesting and slowly growing topic that is beginning to be tracked: #NeverTrump. Keep an eye on this as we get nearer to the convention. It may grow significantly.

    * Answer to the trivia question above: 

    • According to the rumors, the cutoff salary for subsidized housing in Palo Alto is $250,000

    When You Have the Time: Essential Watching / Listening / Reading 

    • If you have to fly frequently, you may as well enjoy your food. Most of my restaurants on the ground don't measure up to these.
    • To many people, one of the most terrifying things in the world is the thought of public speaking. Chris Anderson has advice on how to give a TED talk. He should know. He founded TED.
    • And as long as you're getting speaking advice from a top speaking destination, here's how to write a good blog post from Om Malik, one of the tech industry's most prolific bloggers.
    • Want to be inspired to update your LinkedIn summary? Read these three brilliant LinkedIn summaries.
    • William James knew that multitasking was a nonstarter. But instead he concentrated on what sets solid thinkers apart: “When we come down to the root of the matter, we see that [geniuses] differ from ordinary men less in the character of their attention than in the nature of the objects upon which it is successively bestowed.”
    • Netflix's US catalog of movies and TV shows has shrunk by about a third. Original content costs money, people.
    • We're more honest with our phones than with our doctors. This should make the robot takeover that much easier
    • You'll want to listen to this interview with James Kaplan, author of the two-volume biography on Frank Sinatra.

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    I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

    Image source: Beau Ties Ltd. (no, I don't have this one)


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