Scott Monty

Scott Monty

Don't panic — there's extreme news at Yahoo, Twitter, LinkedIn and Uber, Super Bowl digital content expands, clicks on mobile banner ads, Apple's apps need work, the best career of the 21st century, the Economist publishes to messaging app Line, Death Star vs. co-op platforms and the sharing economy, a podcast measurement breakthrough, the most effective audience-building tool, a one-hour security drill, the EU data pact needs your attention, why vanity metrics don't tell all, a new search engine, the Chart of the Week, plus our trivia challenge, our podcast pick and more, it's The Full Monty.

A roundup of relevant links affecting our industry. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.



Advanced Bootcamp for Account Executives

Send your AEs to Advanced AE Bootcamp March 31 - April 1, 2016

The workshop is an opportunity to advance your account executives to the next level, polish their skills, and make them experts!

What AEs learn during our 2-day Advanced workshop: Agency math; running your accounts like a small business; teaching your team how to think strategically; it’s not just marketing, it’s business; getting paid to build the plan; building a sales funnel that demonstrates actual ROI to clients.

Attendees also learn how to develop marketing strategies (and know why one is better than the other) instead of just managing a project the client assigns to them.

Who Should Attend?
Agency Senior Management and Account management staff with at least 3+ years account management experience as a project manager, an account coordinator, account executive, key account manager, or as an account supervisor.

Register now or learn more!

  • Alphabet (Google)

    Trivia question: In an effort to crack down on driver abuse, Uber is turning to which children's toy? *

    Collaborative Economy 

    • Uber
      • Uber surprised everyone by suddenly changing its logo. In a blog post and video, the company said that they stand for the confluence of bits and atoms. And here's the back story. But the logo is puzzling people. From "mini Death Star" to "Pac-Man with an intestinal blockage," people don't seem to know what to make of it. To us, this move is a clear indicator of Uber's broader potential. And if you look at the old 'U' logo, you can achieve the new logo by turning the U 90 degrees and having it envelop everything within it. Again, indicative of Uber's vision. 
      • And as an aside, just to show you what kind of control freaks there are at Uber, their blog post cannot be flipped into Flipboard, nor can their video be shared or embedded. You have to visit their site to see the update.
      • If you think the Death Star and control freak comments are off base, read this piece on how the sharing economy faces a threat as the rise of platform wars is on: platform co-ops vs. the Death Star platforms (Uber, Airbnb). A long but important read.
      • As Uber tries to undercut its rivals with fare cuts, it alienates its most important set of stakeholders: its drivers — to the extent that they're going on strike. Drivers striking at Uber. This must be how the company knows it has arrived.
      • Uber partnered with Dick's Sporting Goods to deliver Super Bowl champion t-shirts before the game was even over. Although, after seeing the game, it was pretty clear from the first half who would win


    • Podcasting in 2015 feels like blogging circa 2004. The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
    • SoundCloud is getting ready to launch its own "radio stations" features. Similar to other radio services, like Pandora, Stations allow users to listen to an endless stream of music based on a track, search terms, or other content stream.
    • The public radio industry has developed a set of measurement guidelines that can help advertisers in their quest to sponsor podcasts.
    • Podcast Recommendation of the Week. This week, in the wake of Super Bowl ads, check out The Beancast, the definitive weekly conversation on trends that are affecting your brand. Each week Bob Knorpp hosts a panel of marketing pundits to cover topics of interest. Do you have a podcast recommendation for us? Add yours to our Google Sheet:

    Content / Customer Experience

    Privacy / Security / Legal

    Measurement / Metrics / Data 

    Chart of the Week

    Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

    While emoji may be more of a recent phenomenon with press releases (Chevrolet), pizza ordering (Dominos) and Facebook's pending Reactions, it's nonetheless something on the mind of those who need to perform analytics. This week's chart is an emoji cloud related to the political candidates.

    * Answer to the trivia question above: 

    • In an effort to crack down on driver abuse, Uber is turning to a children's toy to occupy the attention of drunk passengers. Sure, it may occupy drunk passengers, but by the end of their shift, after having listened to it for hours on end, will Uber drivers want to attack someone?

    When You Have the Time: Essential Watching / Listening / Reading 

    Each Monday we publish this newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

    In case you hadn't noticed, this took a lot of time to assemble. Do you get any value out of it on a regular basis? If so, please consider becoming a patron to help support this newsletter by going to Patreon. Yes, you can pledge a dollar a month, but that's a paltry amount, don't you think?

    I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

    Image credit: Frinkiac


    Post a Comment