Scott Monty

Scott Monty
 

Trust this site.

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that you don't, Yahoo on the ropes, Google searches within apps, Facebook lets you take a break from your ex, the future of the work-related social network, money flowing into Airbnb and Lyft, what led to Rdio's downfall, what's killing content marketing, know your FTC guidelines, measuring TV ad impact, life before smartphones, plus our weekly trivia challenge, the podcast pick of the week and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

News items are in regular text; additional commentary has been added in italics.

If you’re on Flipboard, you can get these links — and additional ones — by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

If you like what you see here, you can become a patron and pledge as little as $1 a month to help support the discovery, curation, editing and writing that goes into creating this newsletter by going to our Patreon page.



Check out our Recommended section for tools to help you become a more effective marketer and communicator.



We're using Facebook Mentions each Sunday evening to bring you 10-15 minutes of commentary and previews of what to expect from the week's newsletter. If you follow on Facebook and tune in every Sunday night, you can get a preview and join in the commentary as well. This week, I have a very important question for you (other than the trivia question).


Live video preview of The Week in Digital - Nov. 22, 2015
Posted by Scott Monty on Sunday, November 22, 2015

If you found this of interest, you might want to check out the live video chat I'm doing with Mark Schaefer on Blab this Tuesday, November 24 at noon ET. We'll be discussing content monetization.


Industry



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Platforms

  • Yahoo
    • Yet another high-level executive departure has people wondering if Marisa Mayer's grand plans for Yahoo are about to implode. To sum up, there's been lots of busy-ness, but not much strategy. Oh, and a $70,000 Wizard of Oz photo shoot for executives.
    • Some users of Yahoo Mail were locked out of their accounts after being notified that they couldn't access their mail if they used ad blockers. As if it's not already hard enough to get people to use Yahoo mail. And did you catch the part in the above piece where Mayer kiboshed a $70 million grossing ad on Yahoo Mail's home page because she didn't like the user experience?
  • Google
    • The new Google+ has debuted, and it focuses on Communities and Collections. So, it's more about topics that are of common interest than it is about connecting individuals with each other.
    • You'll be able to find and stream content within apps — even if you haven't downloaded the app. Just goes to show the ubiquity and importance of apps, and that the Web isn't necessarily the destination we'll send all of our visitors to.
    • And one of the apps that Google will now be able to search: Facebook. This is huge. And clearly part of Facebook's strategy to be everyone's destination.
    • Twitter
      • Why Twitter killed the count total on its tweet button. Not a wise move, when the button appears alongside other similar buttons with counts. Perhaps it will send users scurrying to the analytics dashboard? Great for publishers, but it does diddly squat for site visitors, who might wish to know how popular a piece is.
      • Twitter recently changed the favorite star to a like heart. And now it's experimenting with other emojis.




    Trivia question: What did the Oxford Dictionaries choose as the Word of the Year for 2015? *




    Collaborative Economy 


    Audio

    •  Streaming audio provider Pandora purchased the assets of streaming audio provider Rdio for $75 million. Pandora wants to create an on-demand option that will be more competitive with Apple Music and Spotify.
    • What let to the downfall of a first mover like Rdio? It wasn't just its odd spelling, but rather the competition. That's right, Spotify killed the Rdio star.
    • Podcast Recommendation of the Week. This week, check out The Virgin Podcast. Each week the Virgin Podcast interviews somebody interesting. It might be a well-known entrepreneur, somebody who’s written a new book, somebody from the world of tech or travel. The main thing is that they’re interesting – and that they’ve got a great story to tell, one we can all learn from. Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts

    Content / Customer Experience

    [Note: this section now includes customer experience-related material, as it reasonably represents the offline version of content marketing.]


    Privacy / Security / Legal



    Measurement / Metrics / Data





    * Answer to the trivia question above: 

    • The Oxford English Dictionaries chose an emoji as the Word of the Year. That's the "face with tears of joy," in case you didn't recognize it. Other words and expressions that made the 2015 Word of the Year shortlist: Ad blocker, Dark Web, lumbersexual, on fleek, refugee, Brexit, and sharing economy.




    When You Have the Time: Essential Watching / Listening / Reading 



    Did you enjoy what you read this week? If so, please consider becoming a patron, which means you can pledge as little as $1 a month — or any amount you wish — to help support this newsletter by going to PatreonA dollar a month? That's 25¢ for everything you've read above.


    I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.


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