Scott Monty

Scott Monty
 

Come at me, Peeple!

Ad blocking conversations continue, people...people who don't need Peeple, Amazon locks out Apple and Google, trust in advertising, email matters to social platforms, Twitter's new CEO, Facebook is immune from ad blocking, why distribution is the future of marketing, regulatory forces come out in force against ride hailing apps, a new report on established companies in the collaborative economy, podcast recommendation of the week, using data to tell stories, cybersecurity awareness month already features two major breaches, good news for grammar Nazis, our weekly trivia question and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

News items are in regular text; additional commentary has been added in italics.

If you’re on Flipboard, you can get these links — and additional ones — by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

If you like what you see here, you can become a patron and pledge as little as $1 a month to help support the discovery, curation, editing and writing that goes into creating this newsletter by going to our Patreon page.



If you're interested in getting your hands on some books, ebooks or other material that can help you become a smarter communicator or marketer, please see our Recommended section.



We're using Facebook Mentions each Sunday evening to bring you 10 minutes of commentary and previews of what to expect from today's newsletter. If you follow me on Facebook and tune in every Sunday night, you can get a preview as well.


Live video preview of The Week in Digital newsletter for October 5, 2015.
Each Sunday evening, I do a live-to-tape preview of 2-3 issues that I'll be covering in my weekly newsletter. Learn more and subscribe at: smonty.co/theweekindigital
Posted by Scott Monty on Sunday, October 4, 2015

Industry


  • Amazon is getting serious about competition: the retail giant is blocking the sale of Apple TV and Google Chromecast devices in order to protect Amazon Prime Video. Does this qualify as an antitrust issue? It's a unique situation in that Amazon owns the content and can determine which devices its content works on; but it's a retailer and has a duty to list items for sale as well. We'll be following the issue.
  • When you're on your smartphone, where do you spend most of your time? It's likely that 80% of your time is spent within just three apps, according to comScore. Read through for some fascinating statistics on just where people are spending their time.
  • Something to inspire: 80 powerful quotes from digital marketing pros. One of our favorites is from Frank Eliason: "Customers never wanted social service, they wanted to be treated right the first time." [TWEET THIS]
  • Nielsen's global trust in advertising study surveyed 30,000 people in 60 countries and found that the top trusted sources are recommendations from people you trust and owned and earned media sites.



Trivia question: This week Edward Snowden started a Twitter account. Which account did he follow first?*




Platforms



Collaborative Economy 





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Audio

  • Product Hunt is launching a podcast discovery channel where users can find and upvote shows, similar to Reddit
  • New feature: our Podcast Recommendation of the Week. This week, we suggest checking out UnPodcast, with Scott Stratten and Alison Kramer. Always a delight to listen to, this duo discusses current topics in marketing and business that are at turns frustrating and hilarious. Give them a listen and subscribe. Do you have a podcast recommendation for us? Leave a comment below.

Content




What if you could put together a plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed? In less than one hour, you can build a data-driven customer journey and emerge with an actionable plan to prepare you for 2016.


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Metrics / Measurement / Data



Privacy / Security / Legal



* Answer to the trivia question above: 


  • Edward Snowden (@Snowden) joined Twitter this week, quickly amassing 1.34 million followers. But he only follows one account back: the NSA. He also forgot to turn off email notifications from Twitter, resulting in 47 GB of emails from every follow, retweet, mention, listing and favorite.




When You Have the Time: Essential Watching / Listening / Reading 



Did you enjoy what you read this week? If so, please consider becoming a patron, which means you can pledge as little as $1 a month — or any amount you wish — to help support this newsletter by going to Patreon.


I advise agencies and brands to help them improve their corporate and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

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