Scott Monty

Scott Monty
 


Email is more important than ever, marketing's path to the CEO chair, Twitter needs the news and the news needs Twitter, Facebook has a number of the most downloaded apps of all time, Uber to expand delivery services, the lesson from Tower Records, the Hollywoodization of content and technology, the mainstreaming of podcasting, Google gets a GRIP, why digital marketing matters to the C-suite, the continued deception of Ashley Madison, five strategic questions you should be asking and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each Monday [publishing on Tuesday this week because of the U.S. Labor Day holiday], we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe - either to the full feed or just to this newsletter to keep up to date on developments.

News items are in regular text; additional commentary has been added in italics.

If you’re on Flipboard, you can get these links - and additional ones - by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

If you like what you see here, you can join our Patreon and pledge as little as $1 a month to help support the discovery, curation, editing and writing that goes into creating this newsletter by going to our Patreon page.



If you're interested in getting your hands on some books, ebooks or other material that can help you become a smarter communicator or marketer, please see our Recommended Reading section.



Industry


  • This wildly popular ebook series by Christopher Penn is a self-help guide on how to build your personal marketing expertise: Marketing White BeltMarketing Red Belt, and Marketing Blue Belt. Just $9.99 each. Use discount code monty20 to get 20% off of any single title. Highly recommended (and one of our affiliate partners).
     
   


Platforms

    Facebook Messenger is the #2 most downloaded app of all time. 

    But how many entries does Facebook have in the top 10?* [answer below]


    • Facebook
      • The mobile ad experience in Facebook is slated to improve with carousels, autoplay and immersive content designed to keep users within the app while making purchases and learning more about brands. Expect to see more of this kind of feature across many platforms, as keeping users in the app is more critical than ever.
      • Advertisers can now measure multiple ad campaigns simultaneously, giving them the ability to see which are more effective. This may seem a minor advance, but it's a critical one that will not only save advertisers money but will keep them coming back to Facebook because of the utility.
      • Outside of ads, Facebook will be expanding its For Sale Groups to make ecommerce a regular thing within the platform. With a built-in audience of 1.4 billion users, this could suddenly make Facebook a natural competitor of eBay.



    Collaborative Economy 




    Audio



    Content



    Metrics / Measurement / Data


    Privacy / Security / Legal

    • In addition to questions about the security of its data and the integrity of its business model, Ashley Madison could potentially be under investigation for fraud as well, as its code shows the company may have created up to 70,000 female "bots" to interact with the male clientele, making them think real women were interested in them. Maybe Ashley Madison should reconsider its branding?
    Fembots from Austin Powers: The Spy Who Shagged Me


    When You Have the Time: Essential Watching / Listening / Reading 


    * Answer to the trivia question above:

    Facebook Messenger is the #2 downloaded app of all time. The top 10 are as follows:
    1. Facebook
    2. Messenger
    3. YouTube
    4. Instagram
    5. Skype
    6. WhatsApp
    7. Find My iPhone
    8. Google Maps
    9. Twitter
    10. iTunes U
    If you're counting, that gives Facebook four of the top 10 — Facebook, Facebook Messenger, Instagram and WhatsApp.

    I consult with agencies and brands to help them improve their corporate and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to advise your group, or to address an audience at your next corporate or industry event.


    Top image credit: Wikimedia Commons

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