Scott Monty

Scott Monty
 


Google spells out its changes, Apple may be driving sales, NBCUniversal invests in new media, Target troll targets Target trolls, ad blocking may be killing the Internet, using Twitter to get free pizza, Facebook says "haha," the FDA cracks down on Instagram posts, trends in crowdfunding, podcasts as the new blogs, a practical guide to content and metrics, more automotive security issues, Amazon may not be quite as amazing on the inside and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Based on subscriber feedback, we're now shifting to a Monday morning release. Please subscribe - either to the full feed or just to this newsletter to keep up to date on developments.

If you’re on Flipboard, you can get these links - and additional ones - by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

News items are in regular text; additional commentary has been added in italics.


If you're interested in getting your hands on some books, ebooks or other material that can help you become a smarter communicator or marketer, please see our Recommended Reading section.



Industry






Platforms

    • Facebook
      • This spring, a student highlighted a security flaw in Facebook Messenger by creating the Marauder's Map—a program that could map users' locations (reported in our May 31, 2015 issue). That student had a Facebook internship lined up; last week, Facebook rescinded the internship based on the hack. A little ironic, considering that this is the company that has championed the hack and that has made frequent stumbles in privacy.
      • Continuing its push into making the platform more real-time, Facebook's live broadcasting capability will soon be available to journalists and verified profiles.
      • By now you've noticed Facebook's auto-playing video native ads. It is extending auto-play video ads to its Audience Network to allow app makers to do the same thing.
      • LOL is out. According to Facebook, the acronym has given way to the more plainspoken "Ha ha" when people reply to something funny online. LOL is still used, but only by older generations. So if you want to show your age, keep typing LOL. And go ahead, click the image below we dare you.
    "Ha ha!"
    Credit: Patrick Breitenbach (Flickr)


    Collaborative Economy 




    Audio



    Content

    • Here's a different angle to creating your marketing pitch: create your pitch before you even make your product. Why? Because then your product will be forced to deliver on your promises. 
    • When you're creating content for your brand, have you considered your most important audience? It's your employees. What motivates your employees? Are they true advocates? Or are you treating them like a robot army that will simply re-post your content?
    • Knowing the difference between content and format is a good start in figuring out how to measure your content in this practical guide to content and its metrics. Worth a look all on its own is the Content Matrix. "Do you believe in fate, Neo?"


    Metrics / Measurement / Data




    Privacy / Security / Legal



    When You Have the Time: Essential Watching / Listening / Reading 



    I consult with agencies and brands to help them improve their corporate and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to advise your group, or to address an audience at your next corporate or industry event.


    Top image credit: plaisanter (Flickr)

    --
     
    Top