Scott Monty

Scott Monty

The original F8 conference

A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a smartwatch, Facebook offers to host news stories directly on its site, some amazing Airbnb success stories, how one city regulated taxis so heavily that ridesharing has soared, the economics of podcasting, the impact of zero-based budgeting on measurement, Larry King tweets - but you'll never guess how, an essential video on the power of heliotropic leadership and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to our full feed or just to this newsletter to keep up to date on developments.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

News items are listed below; additional commentary has been added in italics.



Collaborative Economy 


  • Content marketing is hard. It's akin to journalism (and see above for the struggles that the newspaper industry is undergoing) and it requires significant resources, including a grand strategy and an equally grand budget. But there are ways to overcome these content marketing challenges. (eMarketer)

John Cleese will be keynoting at Content Marketing World 2015 in September. No mention of whether he'll do a silly walk or a silly talk, but you can register here.

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Metrics / Measurement / Data

Privacy / Security / Legal

  • Radio Shack is filing for bankruptcy. But in the event of the dissolution of the company, who owns your data? (Bloomberg) 

When You Have the Time: Essential Watching / Listening / Reading