Scott Monty

Scott Monty

Apple will be looking for customers with deeper pockets than Lowly Worm for its car

The wondrous Apple Car, Microsoft's mobile comeback, the evolution of the NY Times' digital strategy, Facebook values videos, A/B test your tweets, Snapchat heads to Fashion Week, self-driving cars will disrupt many industries, when the sales guy controls the magazine cover, the nuances of B2B content marketing, the value of a chief marketing technologist, the future of journalism with David Carr and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to our full feed or just to this newsletter to keep up to date on developments.

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The Engaged Leader: A Strategy for Your Digital Transformation is Charlene Li's latest book. And if it's anywhere near as insightful and instructive as her Open Leadership book, it will be well worth it. Pre-order your copy today.


[Aside: The supposed minivan's code name is "Titan," which may be an inside joke. Anyone familiar with the nautical history should be aware of the novella Futility, or the Wreck of the Titan - a book written in 1898 about an ocean liner that struck an iceberg in the North Atlantic.]


  • If you want to make informed decisions about your social media strategy and understand the changes in the social media landscape, including what new innovations arose in 2014 check out SHIFT's The State of Social 2014 eBook. (SHIFT Communications) 
Facebook video is dominating

Collaborative Economy


Most important elements in B2B content marketing are audience relevance and compelling storytelling


  • David Carr's last piece of work was as a moderator at a discussion about podcasting at The New School. The panelists talk about what makes a good story, how many listeners a podcast needs to be financially sustainable (50,000), why Ira Glass is the dark lord of everything and 8 other insights from veteran podcasters. (Techly) 

Metrics / Measurement / Data

Privacy / Security / Legal

When You Have the Time: Essential Reading / Listening / Watching