Scott Monty

Scott Monty

The three zones where humans are vulnerable to brand overtures

You may have heard the Super Bowl is upon us, AOL: Rise of the Machines, where were you when Facebook went down? Twitter ramps up its product development while Facebook ramps up real-time content and ads, Snapchat and Tumblr launch new features, podcast listening is up, the rise of freelance influencers, a new resource to bolster your marketing analytics mind, 16 things, grappling with authenticity and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of subscribing just to this newsletter if you wish.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

And if you like this newsletter/update, please consider mentioning it to @ShortyAwards, who are looking for the best #BusinessBlogger content


Results from the 2015 Edelman Trust Barometer


Collaborative Economy


Metrics / Measurement / Big Data


  • You're a brand that's in the midst of embracing a newsroom strategy. But should you build it or buy it? Either way, freelancers are the answer. (Contently)

When You Have Time: Essential Reading / Listening / Watching

  • Andreessen Horowitz have listed their 16 things that have their attention. Good categories overall - worth a dive into each. (a16z)
  • Blogging pioneer Andrew Sullivan has decided to stop blogging, citing nearly 15 years of nonstop daily writing and a desire to get his life back. (The Dish)
  • Two on authenticity: The Authenticity Paradox that looks at how important it is for leaders to understand the power and limitations of authenticity; and Managing Authenticity: The Paradox of Great Leadership is about understanding your strengths and limitations and controlling your emotions at the right time. (Harvard Business Review)
  • Trademark analyst Scott Galloway takes a look at the waxing and waning of the "four horsemen" of innovation: Amazon, Facebook, Apple and Google - and what it means for the future of the marketplace in this 15 minute thought-starter. Of note it how businesses appeal to three things:
    • Th instinct to survive (head)
    • The ability to love (heart)
    • The desire to propagate (libido)

And, just to check if you've read this far, here's the money quote from the video above:

"As you move down the torso, the margins get better." [Click to tweet]