Scott Monty

Scott Monty
 


A short history of marketing, Advertising Week summed up, job cuts at the New York Times, the seven deadly sins of social media marketing, the world of Facebook is on Atlas's shoulders, Twitter partners with MIT, getting out of the measurement rut in digital, tips for keeping your great employees, TV secrets to inform your content marketing, PR should stand for people and relationships, a review of the crowds on El Loco and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

Industry


Platforms

Facebook
Twitter
  • Twitter is investing $10 million in the Laboratory for Social Machines at MIT. The lab plans to build a system to enable "large-scale analysis of content, and implement pattern discovery, data visualization and mobile app technologies to analyse patterns in social systems." (AllTwitter) 
  • Twitter is getting friendlier with app developers as it opens Twitter Fabric, giving them ability to sign users up via mobile, incorporate CrashLytics for analytics and MoPub for an ad network. (Marketing Land) 

Measurement / Metrics / Big Data



Legal / HR

  • With talent wars in software development, digital analytics and other hot fields, it can be tough to find the right people. And once you have them, you should know about ways to stop great employees from leaving. (Ragan.com)
  • The FTC isn't kidding around. With Operation Full Disclosure, they sent 60 advertisers warning letters claiming that they did not provide satisfactory disclosure to consumers. (AdAge)

Content

    • Most B2B marketers have a content strategy, but only 35% have documented it.
    • 60% of content marketers with a documented strategy say they're effective versus 32% who have a verbal strategy.
    • Search engine marketing tops the list of paid distribution methods.

Essential Reading / Watching / Listening



Image credit: Tom Fishburne
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