Scott Monty

Scott Monty

HBO's web subscription model trashes old television

HBO Goes digital in a move that may presage wholesale change in television, McDonalds gets more vocal, LEGO ends promotion after Greenpeace protests, Stickers are all the rage on Facebook, Twitter explains its suggested tweets strategy, social login rates across the web, improving how we value data, Whisper tacitly admits it's not so anonymous, Uber and Lyft claim another victim, the power shift between CIO and CMO, crafting a global digital strategy and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.



Q3 2014 social login trends

Metrics / Measurement / Big Data

Legal / HR


Essential Reading / Listening / Watching

  • The shift of power from CIO to CMO is under way as CIOs begin to be relegated to a supportive role rather than a strategic role. A look at how we've arrived at this juncture and where things are headed. [Spoiler: if you're a CIO, it doesn't look good.] (CIO)
  • If you'd like a lesson in how to build a global digital strategy, Johnson & Johnson's example is a fine one to study. (McKinsey)
  • The latest study from ShareThis indicates that timeliness around events is critical, as consumers are 5X more likely to share content within 24 hours of an event. Also worth noting is that channels are context-dependent, mobile is an early driver of engagement and that tablets are the true second screen. The report is embedded below. (ShareThis)

Image credit: Ruocaled (Flickr)

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