Scott Monty

 

Bleeding heart - the flower

The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before measurement change, the FTC cracks down, why you're not funny and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on the changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

Industry

  • The Heartbleed bug is the largest encryption flaw ever to hit the web. Sites from Google to Yahoo, Facebook to Tumblr, Dropbox to GoDaddy and more have been affected. The Heartbleed Hit List is the most comprehensive and up to date directory of which sites require your attention. (Mashable) 
  • Additionally, you can find out how and why to change your passwords today. (WSJ Live)


The Platforms



Measurement / Metrics / Big Data

  • As our methods of sharing and communicating change, so do the ways we need to measure our storytelling abilities. Here are 10 charts that are changing the way we measure content. (Contently) 
  • The real challenge is recognizing that using big data and analytics to better solve problems and/or make decisions obscures the organizational reality that new analytics often requires new behaviors. And thus, this is why our analytics are failing us.
We don't need more data; we need more insights
More data ≠ better measurement


Legal / HR



Content




Essential Reading/Watching/Listening



Finally, we'll leave you with HootSuite's social version of The Game of Thrones intro:



Image credit: Geert Orye (Flickr)
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