Scott Monty

 

Obama ATL wax, in shirt

The White House objects to Samsung's retweet, replacing cookies for tracking, a flurry of objections over Facebook organic reach dropping, the Facebook page cost calculator, Google+ and LinkedIn performance, the availability of cross-device analytics, Upworthy monitization, trust in third-party content dominates, two very important posts on the future of PR and social and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on the changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or via suggesting it to me on Flipboard, where you can get these links by subscribing to the This Week in Digital Magazine.


Industry


The Platforms



Measurement / Metrics / Big Data

  • An important way to think about metrics and measurement: embrace the customer journey - not just the last-click attribution - because the Internet is a much more complex place than a single metric will allow. And focus your efforts on the properties you own and rent. (Occam's Razor)
  • Related: Google has released Universal Analytics, with cross-device reports. (Google Analytics)


Legal / HR

  • The White House is calling out Samsung on its promotion of a selfie that Red Sox player David Ortiz took with President Obama. The electronics company, which has a promotional deal with Ortiz, shared the photo with millions of followers on the @SamsungMobileUS Twitter account. But press secretary Jay Carney replied that "As a rule, the White House objects to attempts to use the president's likeness for commercial purpose." (WSJ Washington Wire)


Content



Essential Reading/Watching/Listening

  • Attempting a digital transformation? Here are six key considerations for success. (Econsultancy) TL;DR
    • Be customer-centric. It's no longer an option, and personalization is standard.
    • Build trust. Too often there is a gap between what is said and what is done.
    • Create meaning, find your voice. Brands need to stand for something, but to truly differentiate, it has to be a deeper meaning and a stronger sense of purpose than just delivering a great product.
    • Digital centers of excellence. The digital center of excellence serves to enhance innovation, anticipate the future, trial embryonic options and choose and invest in larger scale systems.
    • The 5 Es of new marketing. Engagement, exchange, emotion, experience and essence.
    • Be digital. In order to get digital, it is important that at the top level, executives be digital.
  • Six PR and marketing newsletters that will make you smarter. (Communications Conversations)

Extra

I'm separating these links out because these are two very deep pieces that require your undivided attention - please bookmark these and dive into them when you have a moment, for they are essential if you have any interest in the future of the digital communications and marketing industry:


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