Scott Monty

 

Someone got their wings clipped this week

The tweet heard round the world, an example of a brand doing social well, data and measurement developments at Twitter and Google, physically finding your friends via Facebook, liking a brand may stop you from suing them, the pros and cons of brand smack-downs, the next big social platform, the rise of audio and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.


Industry

Time spent on social networks by platform - 2014

The Platforms


Measurement / Metrics / Big Data



Legal / HR


Content

  • When brands get into smack-downs with each other, there are pros and cons. (Contently) 
  • Three brands that are wildly succeeding at branded content are: Red Bull, General Electric and Intel. Find out why. (CMO.com) 
  • Here's a unique way of getting more readers: simplify your process the way Quartz is doing with its newsletter. (Nieman Journalism Labs) 
  • Millennials love user-generated content. In fact, they trust it 50% more than other media. (Mashable) 
  • There are plenty of content distribution platforms to help spread your message. Here's a way to judge who has the best offering. (Contently) 

Essential Reading/Watching/Listening

Mobile app usage of radio listening increases by 50%




Image credit: quintanomedia (Flickr)
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