Scott Monty

 

Microsoft is coming out with a digital assistant for its smartphone, similar to Siri, called "Cortana." Her name was supposed to be Cathy, but they let John Travolta make the announcement. #FallonTonight

A world record for Twitter, Samsung and Ellen, Mashable gets another investor, Yahoo ties things up, millions of Getty images available for free, messaging apps, personalities of the major social networks, Facebook's bid for wifi drones, when big data is bad, social media and litigation, the future of the news business, the mispronunciation heard round the world and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

Industry



The Platforms

  • Om Malik reminds us that WhatsApp is different - particularly when you look at monthly active users per employee (scale) and growth of mobile data users (speed). (Om) 
  • Facebook's purchase of WhatsApp got the industry to sit up and pay attention to the messaging platform. Here's a rundown of messaging apps and their numbers. (Contently)
  • Some findings from a report on Social Media Demographics reveal surprising identities of each major social network. (Business Insider)
    • Facebook still skews young, but the older demographic is growing quickly, and higher-income households are also getting on board. In addition, a huge share of Facebook's audience is international.
    • Instagram: Instagram's user base is heavily dominated by women, something that has more often been associated with Pinterest.
    • Twitter has a surprisingly young user population for a large social network, and in terms of household income, Twitter is fairly equally represented across income brackets.
    • LinkedIn is international and skews toward male users.
    • Google+ is the most male-oriented of the major social networks.
    • Pinterest is dominated by tablet users, and skews heavily toward women.
    • Tumblr is strong with teens and young adults interested in self-expression, but it's not especially popular with those in higher income brackets.
  • Marketers may show little interest in Google+, but they seem to show even less interest in Tumblr. (Business Insider)
Google+ is of little interest to marketers but Tumblr is even less significant in 2014


Twitter is growing in the US - particularly in age groups over 18-24

Percent of US population that uses Twitter is growing


Measurement / Metrics / Big Data


Bloomberg stations will now show representative Twitter postings with sentiment that may help them determine the direction of stock prices

Legal / HR


Content



Bookmark / Read / Watch Later


Commentary

The Internet can be an unforgiving place

On Sunday evening during the televised 86th annual Academy Awards, there was a gaffe heard round the world. It was the sound of John Travolta not just mispronouncing the name of singer Idina Menzel, but completely butchering it as "Adele Dazeem."

No sooner had her song begun than the sharp sticks came out, pointing in Travolta's direction. Twitter exploded. Within an hour, BuzzFeed created one of its infamous lists in the form of If John Travolta Had to Pronounce Everyone's Name at the Oscars. And Slate even created the Adele Dazeem Name Generator.

See how John Travolta would have mispronounced your name at the Oscars

John Travolta became a trending topic on Twitter and remained there throughout all of Monday and most of Tuesday as the Internet had its way with him. A quick Google search of his name together with "Oscars" or "Idina Menzel" produces well over 100 million results.


Just as flub by a celebrity has its consequences, so too does the risk exist for brands. Proper grammar and careful attention to spelling are a must, as mistakes will stand out more than the message that is being conveyed. While we can be assured that most of us won't have the massive audience that a televised awards show will have, everything we do or say communicates to our audiences in some way. Detractors - perhaps even fans - may line up with virtual pitchforks as they prepare to excoriate us for a human error.

They may not be quite so forgiving as Ms. Menzel:



Until next time, I'm Stuart Morphay.

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