The unbearable lightness of behavioral targeting, digital opportunities for 2014, an anti-social network, Chinese tech IPOs in the US, Twitter's birthday, Facebook privacy settings, four models of brand newsrooms, an essential marketing workshop for under $20 and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.
- A stunning 76% of marketing executive say they don't target with behavioral data. (AdWeek)
- Busting a handful of myths and destroying some long-held truths, Tony Haile lets us know that what you think you know about the web is wrong. (TIME)
- According to a study by Adobe and Econsultancy, the most exciting digital opportunities of 2014 include content marketing, social engagement and targeting/personalization. (MarketingProfs)
- Cloak is a new app that scrapes Instagram and Foursquare to let you know where all your friends, "friends," and nonfriends are at all times so you never have to run into that special someone. Think of it as the antisocial network. (Washington Post)
- Alibaba and Weibo are two Chinese platforms planning to file for IPOs in the US. (Yahoo Finance)
- Twitter turned 8 years old this week and invited users to take a step back in time and discover their first tweet. Just fill in a user's name to see what it was. (Twitter)
- It's getting increasingly more difficult for brand pages to reach their fans without paid advertising. (AdWeek)
- Contrary to popular belief, teens are not abandoning Facebook. In fact, it's still frequently visited by them on a daily basis. (Edison Research & Convince and Convert)
Measurement / Metrics / Big Data
- Data analytics is moving from a niche enterprise IT solution and into more integrated role as it becomes an essential feature of marketing tools and other departmental efforts. (New York Times Bits Blog)
Legal / HR
- A good reminder - whether you're a new user or haven't been paying attention to the inevitable and myriad changes: the comprehensive guide to Facebook privacy settings. (TIME)
- Four models of brand newsrooms that work: brand awareness (IBM, GE), industry news (Intel, Microsoft), create and sponsor (Adobe's CMO.com) and lead generation (HubSpot). (Contently)
- Related: The CMO's Guide to Brand Journalism
- According to researcher dayna boyd, the era of Facebook is an anomaly. Expecting everyone to go to one site is not the norm any more, but Facebook has still managed to capture that zeitgeist. (The Verge)
- Entrepreneur, author and marketing consultant Seth Godin has launched The Modern Marketing Workshop in conjunction with Skillshare, a crash course built for the team of today. It consists of 23 videos, ebooks, worksheets and more, for only $19. (Skillshare)