Scott Monty

 

President Obama goes on Between Two Ferns on funnyordie.com to promote healthcare.gov

There's big money in anonymity, reddit as a source for story ideas, Omnicom and Instagram sign a deal, video ads launch on Facebook, ecommerce inside WeChat, what sets social innovators apart, the harsh realities of content marketing, the true meaning of SXSW, trust reigns supreme and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

Industry

Two-thirds of 16-24 year olds are second-screening with their mobile devices - from GlobalWebIndex


The Platforms


Shh!



Measurement / Metrics / Big Data



Legal / HR




Content

  • "Social is at the center of marketing, mobile is the vehicle, and content marketing is the best way into those essential spaces." - from a presentation at Social Media Week on the revolution of content marketing. (Percolate)
  • Three harsh realities of content marketing delves into some of the hidden items behind a successful program. (The Digital Influence Mapping Project)
    • Content marketing takes a lot more quality content than you have right now.
    • The need to understand customers' journeys requires new research behaviors.
    • Writing editorially (interesting and of-use to audiences) needs training, cultivation and practice.
  • Two on trust:


Bookmark / Read / Watch Later

  • SXSW is not about technology; SXSW is about innovation in marketing. (AdAge)
  • What will the Internet look like in 2025? "Digital Life in 2025" features predictions by experts on what the world make contain. These include invisible information, the potential of wearables, democratization of education, the dark realities that accompany pervasive online activities and goods, unprepared geopolitics and more. (WSJ Digits & Pew)
  • This week, President Obama shocked a few people by appearing on Between Two Ferns with Zach Galifianakis. The intent was to drive registrations of a younger demographic on HealthCare.gov. The result was impressive.

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