Scott Monty

 

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Big acquisition news, the top 10 most innovative companies in a few fields, free Wi-fi for the world, how much real-time television conversation happens on Facebook, the benefits of Google+, predictions for brand publishing in 2014, more sites hacked, legal issues in real-time marketing, the Oreo tweet set marketers back, taking another look at audio and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

Industry


The Platforms

Twitter users are 2X as likely to purchase a car


Measurement / Metrics / Big Data

  • The world's top 10 most innovative companies in big data are using the information they glean in a wide variety of ways, from GE harnessing data from plans and trains to power an "Industrial Internet" to IBM sharing its problem-solving power with cities, businesses and universities. (Fast Company) 
  • "It is a capital mistake to theorize before one has data." So says Sherlock Holmes, in his social media data warning. (SHIFT Communications) 

Legal / HR

Frequency with which Internet users worry about privacy online


Content



Bookmark / Read / Watch Later


Commentary

If you can't beat 'em, buy 'em.

Facebook has caught the attention of just about all of Silicon Valley and beyond with its acquisition of WhatsApp. As a $19 billion deal ($4B in cash, $12B in stock and $3B in restricted stock units), it's the largest ever for the 10 year-old company. And it's completely in line with the approach to competitors that we've seen.

Previously, Facebook shelled out $1 billion for Instagram and offered Snapchat as much as $3 billion (which Snapchat turned down). The common theme: that the two tighter, more intimate messaging apps were considered competitors and it was noted that many teens were flocking to such mobile messaging apps. Included on that list was WhatsApp.

More than just recapturing some of the teen demographic, there are other reasons that Facebook acquired WhatsApp: reach into Europe and other international markets where Facebook has had low penetration such as India, Brazil and Mexico; a growth rate that dwarfs those of Facebook and other competitors.

WhatsApp's extraordinary growth - why Facebook bought them

There's no stopping Facebook on its path to global mobile domination. The only question is what will it buy next?


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